Let me start with a statement. I wish I had come up with Twitter concept and I wish I could have the U$100 million in investments available for my businesses.
However everytime I see Twitter as a business I ask myself What’s wrong with you Twitter people?
Twitter is not the new kid on the block anymore. Data from Twiter usage is coming from bad to worse and the brand percepetion of Twitter is not helping at all.
Third Annual Survey of Top Marketing Trends by Anderson Analytics and The Marketing Executives Networking Group (MENG)
73% of Twitter accounts have tweeted fewer than 10 times according to a new report from Barracuda Networks, a Web security company. [click to continue…]
As my part of being Social Media Manager for ad:tech, I want to help my readers get the most out of the event. So I’m providing you with some tips to prepare yourself before attending.
There are many things you should do before attending ad:tech if you want to be prepared and make the most of the conference.
I’ve broken them down into three main categories for you: research, connect, and plan.
Research for ad:tech Sydney 2010
The very first thing you need to do is research.
You need to have a look through http://www.ad-tech.com/sydney/adtech_sydney.aspx to make sure you know the dates (16th and 17th of March), and have a look through the schedule to see which presentations you want to attend (I strongly suggest to attend Jeff’s-Cadbury case).
If you haven’t already had a look, you’ll see there’s always three different presentations running at the one time, so take note of the ones that interest you the most. [click to continue…]
123456 is a bad password and yet, it is apparently the most popular password in circulation
Imperva, a company that makes software for blocking out hackers, had the unique opportunity to analyze a data base of 32 million previously compromised (read that: stolen) passwords. The list was provided by RockYou.
In a nutshell, here’s what Imperva found by data crunching the list:
A scary number of people are ridiculously lame about their password selection.
The number one password choice was “123456″. “12345″ was number two. “123456789″ was number three.
Other top twenty hits include: “Iloveyou”, “monkey”, “babygirl” and, of course, “password” (that was #4 on the list, fyi).
Here’s another finding from Imperva that will inspire you to slap your forehead with the palm of your hand; out of 32 million passwords, there were collectively less than 5,000 unique passwords.
Clearly, there are a lot of people who share the same wedding anniversary or had daughters on the same date.
Although Facebook does send more traffic to News and Media sites than Google News, an analysis by Hitwise’s Heather Hopkins reveals that these two sites send traffic to very different kinds of news websites.
Facebook users seem to prefer broadcast media sites, while Google News sends its traffic over to newspaper websites.
After examining the top 10 News and Media websites visited after Facebook and Google News last week, the data shows that Google News sends most of its users to newspapers such as The New York Times and The Wall Street Journal, and Facebook sends most of its traffic to broadcast news websites, like The Weather Channel and CNN.com.
This suggests that social networks are an important source of traffic, but they may be even more important to broadcast news sites than to newspapers.
The broadcast media may also be benefiting from a boost in their audience thanks to Facebook. [click to continue…]
