1. Bulldog watching TV

Published on August 1 , the video mind-blowing was discovered this week, and most of its nearly 1.2 million views were recorded in the last four days .

What happens in the video? Exactly what is written in the title. A bulldog watching television. Sat. Somebody get him a VB, please.

2. Acapella Cover

This guy, Mike Tompkins, does  a cover of two songs: “Teenage Dream ” Kate Perry ” Just The Way You Are ” Bruno Mars.

That was cool, however cooler is to know that he simulates all the instruments with his mouth.

Published August 19 , the video has reached nearly 800,000 views.

3. Stinson Beach Giant Bubbles

This is for those who like to spend time in discussing “real or fake? “. However, Sterling Johnson, the guy who created it in Stinson Beach , California, is an expert in soap bubbles.

Published August 14 , the video has reached nearly 700,000 views.

4. Roger Federer Gillette trickshot

The ” viral ” form Gillette(Nike or EA Sports’ style), continues to maintain a position in the ranking of the most watched of the week.

Also within the discussion of  “real or fake? ” and, of course , the presence of Roger Federer.

Published August 16 , the video has already reached 5.9 million views.

5. Scott Pilgrim Vs Matrix
Entering the rankings this mashup uses scenes from the trilogy “Matrix” with the audio in full, the trailer “Scott Pilgrim Vs The World “.

The detail is that it is not just something thrown on top of each other, but with lip sync  perfectly executed.

There are almost 200,000 views since August 17 .

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Privacy is Dead!

August 23, 2010

Michael Arrington has argued that “privacy is already really, really dead.” He wrote

Everything we do, everything we buy, everywhere we go is tracked and sitting in a database somewhere. Our location via our phone, or our car GPS. Our credit card transactions. Everything.

I agree.
That’s my answer for companies – Online Reputation management

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Last week I was at ADMA Forum in Sydney as Social Media Manager for the event.

As the Social Media Manager for the event I was lucky enough to have a bird’s eye view as local and international visitors shared a similar theme.

However even luckier to have a quick chat to Mr. Stan Rapp.

If you don’t know who’s Stan Rapp, let me give you some breeze.

Stan Rapp

Stan Rapp - Direct Marketing Godfather

He is a global marketing icon and seven-time author. He was recognized by Advertising Age as one of the 101 individuals who shaped advertising in the 20th Century and is a member of the DMA Hall of Fame.  He is co-founder and for 23 years was CEO of Rapp Collins (recently rebranded RAPP).

His global bestseller, MaxiMarketing, first predicted the change from mass marketing to a new one-to-one model a generation ago.

Other books followed, each with fresh insight into the  turnaround from arms-length bombardment of consumers to data-driven, relevant, one-to-one customer relationships.

There you go, an interview with Mr. Stan Rapp, directly from ADMA Forum 2010 [click to continue…]

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Here, at The Online Circle we are always talking about how great it would be if we could share dashboards with other agencies involved in the same campaign for a client.

Google Analytics, Google Webmaster tools, CPC, Blogs, Wordpress, etc…

Sharing

Agencies sharing accounts is a hassle

One of the big hassles is when Media buying agencies and Execution agencies need to work together on Advertising channels (Facebook ads, Google ads, Yahoo ads).

Media buyers have the tools, knowledge and power of negotiation but the Social Media agency has the interpretation and the street smarts from the community and how to maximise the potential communication within the channel.

With the Search Engines there’s no problem, you just share what you need to share with “who” you need to share, but it wasn’t possible with Facebook.

Well, now you can. [click to continue…]

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by Michael Learmonth From AdAge.

Starting this month (July/2010), AT&T, American Express, Microsoft and dozens of other major marketers will pull the veil off their web ads and show consumers what’s inside.

It’s the first trial of what some hope will become the online ad industry’s long-promised self-policing system designed to stave off the growing forces for regulation in Washington, as well as give consumers more control over how they are targeted by advertisers.

The system, deployed by a start-up called Better Advertising, will place an icon in the upper right-hand corner of the ads that looks like a cross between an eye and power button called the ”power eye.” Consumers who mouse over the icon will get a view of all the data that was used to target the ad, as well as the option to opt-out of future targeting by those companies. [click to continue…]

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