One of the most common questions, Jeff and myself are asked at Internet Marketing Academy seminars is about the importance of being listed in DMOZ, Yahoo Directory and BOTW.
My personal view is,
Yes for Yahoo Directories and yes for BOTW
No for DMOZ – screw you Dmoz. – You can try, but it’s set and forget. They won’t came back to you or list your business in at least a year’s time.
The main point is are they still valid to help your SEO efforts? Are they considered by Google and other Search Engines?
Yes, they are seen differently from the other crap directories. These ones are still in the good books with the Googles of the world, as you can see in the video below. [click to continue…]
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The only way your organization is going to make an impact is to market in the way only you can. Not by following some expert’s rules or following the herd, but by doing it in the way that works. For you. Don’t worry about someone else’s invented standards for new media, invent your own. Avoid obvious mistakes, don’t follow obvious successes.
