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18 Questions that Internet Professionals Should Answer – Part 2

Sorry, I should have published before but I’ve been busy migrating from blogspot to a .net domain and my new host is not as friendly as I was expecting, anyway…

Following my post about the 18 questions for a online professional, below the answers for the first 7 (as I said, the answers for the other questions can be found at SEOMoz):

What’s the difference among CPC, SEM and CPA?
CPC – Cost Per Click,
The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-through, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-through.

SEM – Search Engine Marketing
SEM is often used to describe acts associated with researching, submitting and positioning a web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as SEO, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

CPA – Cost Per action
CPA is a cost associated with each lead created from a click on the advertisement (CPL), or each sale (CPS), wikipedia has a more extensive explanation of this model.

What’s an affiliate program?
An automated marketing program where a advertiser recruits webmasters and/or bloggers to place the merchant’s banners, urls or buttons on their own website.
Everytime that a potencial customer clicks on the link to get to the advertiser website and take an action as purchase or lead generation the original website gets a commission.
One of the most popular Affiliate program is Amazon Associates Program

Please explain the “nofollow” concept?
A “no-follow” tag tells some search engines not to pass on value associated with the link.
What means that comment you have left on someone’s blog doesn’t count as inbound link if the webmaster has tagged as “No-follow”.
Another example are the links from Wikipedia, they are all no-follow, even that you’ve got an inbound link coming from there it won’t help you with SEO.
Don’t confuse it with strategy, Wikipedia doesn’t give you inbound links, but still can generate traffic to your blog/website.

What’s an elevator pitch?
Brief speech that outlines an idea for a product, service or project.
An elevator pitch should include why your product, idea or project is worth investing in by explaining such things as the features, benefits and cost savings (thanks Jeff Richardson for make it so clear now).

Who’s Matt Cutts?
Matt Cutts is a software engineer from Google. He edits and writes a blog called Matt Cutts: Gadgets, Google and SEO becoming an unofficial spokesman for Google.

How do I use RSS? First, RSS stands for Really Simple Syndication, and it’s a easy way to offer your users to get updated with your last developments.
RSS was first invented by Netscape, when they were trying to get into the portal business.
There are potentially millions of authors writing about millions of topics each day. It can be very difficult to keep track of without some type of automated system. And that’s where RSS comes in. Really Simple Syndication (RSS) is an easy way for Web sites to share headlines and stories from other sites. Web surfers can use sophisticated news readers to surf these headlines using RSS aggregators, you can find a guide to RSS on wikipedia.

What’s the most popular online payment system (ecommerce?)There are numerous online system payments, but the most popular and reliable is PayPal .

Here it its, the answers. It really doesn’t matter if you don’t know all the answers, what really matters is your wish to learn,


Lucio Dias Ribeiro

Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

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