From AdAge.
Second Life was 2007′s most over-hyped emerging media trend in Online Marketing.
That’s according to 57% of the audience members polled at the Ad Age Digital Conference session, “What’s Worth Your Attention in 2008.”
“Second Life has become a quagmire for marketers,” said Steve Rubel, senior VP-director of Insights, Edelman Digital, and the panel’s moderator.
So how do marketers avoid falling into the same trap this year?
Facebook?
Cheers
Lucio Dias Ribeiro
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Facebook is number one for me. All hype and no substance. Their advertising platform (Beacon) was a failure, and they still do not have a viable revenue model.
I have strong doubts over their ability to build a successful advertising platform. Facebook is a social network, not a search engine. People are there to socialise, as opposed to a search engine where they are actively seeking information.
Posted by James Duthie | March 25, 2008, 2:33 amHey James, nice to see you here.
Mate, Facebook – bogus! Serious, I cant see what big buzz about it. Bad quality data, annoying …
Cheers
Lucio
Posted by Lucio | March 26, 2008, 5:09 amFacebook has great data, but no way to use it without completely pissing off their users. It’s a difficuly predicament for them.
And yes… annoying is an understatement. I call it Spambook these days. The next person to throw a sheep at me is going to cop a punch in the face when I run into them… :)
Posted by James Duthie | March 28, 2008, 12:14 amJames, do you really think Facebook has great data?! What great data? Name, email + a bunch of crap applications?
Google, Yahoo or even LinkedIn has better quality data than them.
Cheers
Lucio
Posted by Lucio | April 2, 2008, 2:17 amFavourite movies, favourite books, favourite past times, favourite authors, favourite sports teams… etc etc. People volunteer all sorts of personal preference data on their Facebook profile. I consider that targeting gold.
But they have to move beyond the crap display advertising model (which they tried to do unsuccessfully with Beacon).
Posted by James Duthie | April 2, 2008, 3:45 amHummmm……I’m still not convinced that sort of data is relevant.
1) Theres a Gap, I mean, theres a enormous difference from what people really wants and what people will consume;
2) Let’s assume thta the information is reliable. If they cant use/explore, what does it matter?!
http://www.facebook.com/press/info.php?statistics
Anyway I joined facebook. Just don’t expect me to put any time into building my network – I like my gardens without walls.
Cheers buddy
Posted by Lucio | April 3, 2008, 8:08 pm