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2007 Most Over-Hyped Emerging Trend in Online Marketing

March 21st, 2008 · 6 Comments


From AdAge.

Second Life was 2007’s most over-hyped emerging media trend in Online Marketing.

That’s according to 57% of the audience members polled at the Ad Age Digital Conference session, “What’s Worth Your Attention in 2008.”

“Second Life has become a quagmire for marketers,” said Steve Rubel, senior VP-director of Insights, Edelman Digital, and the panel’s moderator.

So how do marketers avoid falling into the same trap this year?

Facebook?

Cheers

Lucio Dias Ribeiro

Tags: SEM

6 responses so far ↓

  • 1 James Duthie // Mar 25, 2008 at 2:33 am

    Facebook is number one for me. All hype and no substance. Their advertising platform (Beacon) was a failure, and they still do not have a viable revenue model.

    I have strong doubts over their ability to build a successful advertising platform. Facebook is a social network, not a search engine. People are there to socialise, as opposed to a search engine where they are actively seeking information.

  • 2 Lucio // Mar 26, 2008 at 5:09 am

    Hey James, nice to see you here.
    Mate, Facebook - bogus! Serious, I cant see what big buzz about it. Bad quality data, annoying …
    Cheers
    Lucio

  • 3 James Duthie // Mar 28, 2008 at 12:14 am

    Facebook has great data, but no way to use it without completely pissing off their users. It’s a difficuly predicament for them.

    And yes… annoying is an understatement. I call it Spambook these days. The next person to throw a sheep at me is going to cop a punch in the face when I run into them… :)

  • 4 Lucio // Apr 2, 2008 at 2:17 am

    James, do you really think Facebook has great data?! What great data? Name, email + a bunch of crap applications?
    Google, Yahoo or even LinkedIn has better quality data than them.
    Cheers
    Lucio

  • 5 James Duthie // Apr 2, 2008 at 3:45 am

    Favourite movies, favourite books, favourite past times, favourite authors, favourite sports teams… etc etc. People volunteer all sorts of personal preference data on their Facebook profile. I consider that targeting gold.

    But they have to move beyond the crap display advertising model (which they tried to do unsuccessfully with Beacon).

  • 6 Lucio // Apr 3, 2008 at 8:08 pm

    Hummmm……I’m still not convinced that sort of data is relevant.
    1) Theres a Gap, I mean, theres a enormous difference from what people really wants and what people will consume;
    2) Let’s assume thta the information is reliable. If they cant use/explore, what does it matter?!

    http://www.facebook.com/press/info.php?statistics

    Anyway I joined facebook. Just don’t expect me to put any time into building my network - I like my gardens without walls.
    Cheers buddy

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