Comments on: 2007 Most Over-Hyped Emerging Trend in Online Marketing

By: Lucio

Lucio — Thu, 03 Apr 2008 20:08:37 +0000

Hummmm……I’m still not convinced that sort of data is relevant.
1) Theres a Gap, I mean, theres a enormous difference from what people really wants and what people will consume;
2) Let’s assume thta the information is reliable. If they cant use/explore, what does it matter?!

http://www.facebook.com/press/info.php?statistics

Anyway I joined facebook. Just don’t expect me to put any time into building my network – I like my gardens without walls.
Cheers buddy

By: James Duthie

James Duthie — Wed, 02 Apr 2008 03:45:00 +0000

Favourite movies, favourite books, favourite past times, favourite authors, favourite sports teams… etc etc. People volunteer all sorts of personal preference data on their Facebook profile. I consider that targeting gold.

But they have to move beyond the crap display advertising model (which they tried to do unsuccessfully with Beacon).

By: Lucio

Lucio — Wed, 02 Apr 2008 02:17:52 +0000

James, do you really think Facebook has great data?! What great data? Name, email + a bunch of crap applications?
Google, Yahoo or even LinkedIn has better quality data than them.
Cheers
Lucio

By: James Duthie

James Duthie — Fri, 28 Mar 2008 00:14:42 +0000

Facebook has great data, but no way to use it without completely pissing off their users. It’s a difficuly predicament for them.

And yes… annoying is an understatement. I call it Spambook these days. The next person to throw a sheep at me is going to cop a punch in the face when I run into them… :)

By: Lucio

Lucio — Wed, 26 Mar 2008 05:09:06 +0000

Hey James, nice to see you here.
Mate, Facebook – bogus! Serious, I cant see what big buzz about it. Bad quality data, annoying …
Cheers
Lucio

By: James Duthie

James Duthie — Tue, 25 Mar 2008 02:33:08 +0000

Facebook is number one for me. All hype and no substance. Their advertising platform (Beacon) was a failure, and they still do not have a viable revenue model.

I have strong doubts over their ability to build a successful advertising platform. Facebook is a social network, not a search engine. People are there to socialise, as opposed to a search engine where they are actively seeking information.