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Australia Online Marketing and Strategy, SEO, SEM, CPC and other stuff

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Entries from May 2007

Basic Guerrilla Marketing

May 30th, 2007 · No Comments

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Much is said about Guerrilla Marketing and it seems that all companies are looking for a way to have its guerrilla campaigns out there.
The question is do I have to expend lots of money to have a guerrilla campaign?
The simple answer is no, you [...]

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Tags: Strategy · Tricks and Tips · small business

27 Forgotten Google’s pages

May 24th, 2007 · No Comments

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Google has undetaken the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.
The new system officially has [...]

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Tags: Google · links

Is Wikipedia good for my business?

May 22nd, 2007 · No Comments

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It depends.What do you want generate from it?Sometime ago links from Wikipedia were a great way to increase your Google rank. Nowadays links from Wikipedia no longer count towards increasing your Google Rank.So why should your business care about Wikipedia?- ConversionThat’s [...]

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Tags: Uncategorized

Whos’s Richard?

May 22nd, 2007 · No Comments

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Internet Community is powerful and sometimes funny.
As any other business, Internet has developed special expressions, acronyms and its own tricks.
Unfortunately some marketing professionals (at least they have the position and a business card) at their social media marketing efforts, keep losing their time by (example) [...]

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Tags: SEM · Strategy · build link

8 killer tips you need to hear before register your domain

May 21st, 2007 · No Comments

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You can find more than 100 million domains already registered.
Other than setting up a Web site, there are a number of things you can do with your domain once you register it, including sell it, forward [...]

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Tags: SEM · SEO · Strategy · Tricks and Tips

SEO Magicians - Avoid them!

May 21st, 2007 · No Comments

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Seems to me that nowadays everybody understands a little bit about SEO.
Every time I have a meeting with someone from Marketing department, Quality or Customer Services everyone has a guess about what works or not in SEO.
They sound as a consultant and [...]

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Tags: Alexa · Google · SEO · yahoo

5 seconds to save their lives

May 18th, 2007 · No Comments

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Did you know that:
Half the world, nearly three billion people, live on less than two dollars a day

Over a billion people are illiterate – unable to read or sign their name
Some 1.1 Billion people have inadequate access to water
2.6 billion people [...]

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Tags: Tools

Send your blog to everyone

May 16th, 2007 · No Comments

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For you who keep a personal blog and want to leverage traffic you can include a link to your latest blog post in your email signature.

That’s what BlogSigs is letting you do.
It’s a feature produced whimsically by two venture capitalists, David Feinleib, [...]

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Tags: Tricks and Tips

The Top 5 Free Search Engine Optimization Tools

May 14th, 2007 · No Comments

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Today I’ve set up my blog with the useful tool HitTail.
HitTail reveals in real-time the least utilized, most promising keywords hidden in the Long Tail of your natural search results.
They present the terms and suits you to match it [...]

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Tags: SEM · SEO · Tools · Tricks and Tips

13 abilities for a Creative Professional

May 14th, 2007 · No Comments

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Sometimes interesting ideas come from places with the least CPM’s.
Leo Burnett said once:
“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new [...]

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Tags: Strategy