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Australia Online Marketing and Strategy, SEO, SEM, CPC and other stuff

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Entries from June 2008

Why Analytics

June 24th, 2008 · 2 Comments

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Yes, Online Marketing costs are increasing (talking CPC).
You can stop and whinge all you want or you can move and learn.
Knowledge trumps rising costs in search. Online Marketers who are devoted to understanding their analytics and have the discipline to keep learning will continue to [...]

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Tags: Strategy

Affiliate Marketing Forum Australia

June 23rd, 2008 · No Comments

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I saw these guys growing and becoming big.
If you are involved with Digital Marketing online in Australia you should Check the Affiliate Marketing forum, good tips and discussions for Australian online community.
Cheers
Lucio
PS this is Not a paid post

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Tags: Australia SEO

Yahoo Making a Mess

June 16th, 2008 · No Comments

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Digital Marketing industry it’s been all talks about the recent Yahoo+Google deal.
I’ve been asked for different people how I see the influence of this deal on the online marketing environment,
My answer is simple - I hated it.
I don’t really care about Microsoft being [...]

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Tags: Australia SEO · SEM · marketing · search engine · yahoo

Top 50 Australian Blogs - Digital Marketing Pioneers

June 9th, 2008 · 6 Comments

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Lists work because people want to know what other people are doing, reading or buying.
Online lists are loved even more than printed lists.
Here it comes the Top 50 Australian Marketing Blogs compiled by Julian Cole. He pretty much categorized [...]

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Tags: Australia SEO

Want to Learn Analytics? Learn how to sell First

June 6th, 2008 · 2 Comments

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One of the greatest features of Digital Marketing is real time data analysis and modeling.
Using one of the numerous available software’s, Marketing professionals can/should develop customer profiles, determine customer desires and behaviours and merchandise price profitability, identify [...]

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Tags: Strategy