Continuing with the basics for your website, today I’m writing about “content , HTML Code, Search Basics and Don’ts“.
3.: Content
Content is the king!
That’s the way to get your web site visitor’s attention. Remember you are competing with thousands of web sites. Your site needs to have some unique feature that compels your visitor to remain at your site and hopefully purchase your product, service or become a member.
- The text on the page should contain the keywords right at the beginning of the page.
- Do not overuse keywords.
- Neither keyword should take up more than 12-24% of the entire body text. It is often considered as spam.
- Do not use too much content right on the front page. Both loading time and redundancy of additional words used will reduce the chance of showing up in relevant searches.
4.: HTML Code Page
In case your website uses a language different than the default of the search engine which your target audience prefers, or your website uses special characters unique to that language, make sure to implement the proper HTML codepage tag.
Unicode versions of special characters ( HTML encoded characters ) are more or less impossible to look up in most search engines.
5.: Search Engine Basics
You cannot buy ranking, you can buy positioning for CPC/SEM/AdWords, but most search engines rank your website by relevance.
Some search engines, such as Google.com as well, will sort even relevant sites by their popularity, measuring the page rank by the actual links leading to the site.
Also, the text or ALT TAG text accompanied with these links will influence the keywords the website is shown in the listings for.
Some search engines will consider a website more and more popular when they are clicked on the results page. These inlude AltaVista.com .
6.: Do not overdo it, but do everything you can
Eventhough META tags have been neglected by most major search engines, some of them still consider them when analyzing websites. Including them in the proper manner can only help, but will never hurt your position.
When trying to trick search engines, you try to trick their creators, who are more than prepared to deal with this.
Most search engines are updated from 1 to 6 times a year to deal with the websites that found a way to deceive their systems. Most of the websites that have ever used such tactics get blacklisted.
In order to allow web-spiders ( analyzing programs that surf the net and categorise websites ) to inspect all of your webpages, place a file named “robots.txt” in the root directory of your website with the following content:
# /robtots.txt# no exclusion at allAgent: *Disallow:
After it is just subscribe your website to Search engines. You have several options when it comes to submitting the URL of your web page to search engines like Yahoo! or Google. If you want to submit to hundreds of sites with very little effort, you can use one of the many pay services available on the web. Use a search engine to find a search engine submission service that meets your needs.
You can also find services on the web that offer bulk submission for free. Be sure to read the fine print to find out what may be expected of you in return for using this service.
You can also submit to each search engine manually. This takes time and patience, since not all search engines make their submission pages easy to find.
As I said, those are just basic steps to have a basic SEO strategy, if you want to do more for your website you always can subscribe to different blogs about SEO/SEM.
The last tip, its a Don’t - again, please never ever try to trick Search engines!
Cheers
Lucio Dias Ribeiro
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