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There are numerous ways to shortcut your searches at Google.

Below I’ll show 9 of ones I constantly use:

1. Quote marks – using “search term” in a Google search will give you more accurate results. Example, a search for the term New Ipod will return you 242,000,000 results, but if you quote marks “New Ipod“ Google will refine the search to the exact term and return you 1,870,000 results.



2. Excluding Words – You can delete from your search, all combinations you don’t really want. This can be done using the minus (-) character before the world you are searching. An example… if you are planning to go to Paris and want to search tips but want to avoid Paris Hilton’s results, it’s just simple, your query should be like Paris -hilton



3. Restrict Search within a website – If you want to find everything about a specific topic in a specific website you also can. Let’s assume you want to search posts about SEM on MarketingEasy.net, you just need to type site:marketingeasy.net sem



4. If you are looking for a specific subject and you want just to research on pages that have any post or article with the title you are searching, you can use the query intitle:”seo” . The results will be all webpages with articles or posts that have the keyword on the title.



5. How many urls named after determined keyword? Easy….just type inurl:keyword will give all webpages with the searched keyword in the url. Example if you want to find pages belonging to any web address that has “marketing” in it. If you add key keywords the search will be even more complete as inurl:marketing seo tips



6. Wildcards - If you use asterisk Google will give you a comprehensive list of results. example, you are looking for a number of Internet users in Australia. You can use the query “* internet users in Australia”.



7. Synonyms – the extension ~ it will give you synonyms. You are looking for “restaurant”, if you use the query ~restaurant it will return results as food, dining, menu, etc.



8. Documents – With the query filetype:xls “budget” it will deliver to you excel spreadsheets named budget. This also can be used with .doc and swf files.



9. Definitions – Yes, Google can give you expressions or words definitions. Type define:life and Google will list as many definitions as it can find.

And you, do you have any other tip you’d like to share?

Cheers

Lucio Dias Ribeiro

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