Comments on: Paradox of choices http://marketingeasy.net/are-million-choices-good-or-bad/2008-10-16/ Online Marketing and Strategy. Social Media by Theonlinecircle.com staff. Fri, 27 Jan 2012 21:58:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Still on too many choices http://marketingeasy.net/are-million-choices-good-or-bad/2008-10-16/comment-page-1/#comment-3269 Still on too many choices Wed, 22 Oct 2008 22:31:03 +0000 http://marketingeasy.net/?p=344#comment-3269 [...] talking about choices, here is a pick from a post by Jonathan Fields published on [...] [...] talking about choices, here is a pick from a post by Jonathan Fields published on [...]

]]> By: Paradox of choices II http://marketingeasy.net/are-million-choices-good-or-bad/2008-10-16/comment-page-1/#comment-3193 Paradox of choices II Mon, 20 Oct 2008 21:20:43 +0000 http://marketingeasy.net/?p=344#comment-3193 [...] on my post about Paradox of choices where I said choosing well is difficult nowadays and a wrong choice may make us [...] [...] on my post about Paradox of choices where I said choosing well is difficult nowadays and a wrong choice may make us [...]

]]> By: CJ http://marketingeasy.net/are-million-choices-good-or-bad/2008-10-16/comment-page-1/#comment-3073 CJ Sat, 18 Oct 2008 14:53:33 +0000 http://marketingeasy.net/?p=344#comment-3073 I really love that we do a "good karma job" :) I really love that we do a “good karma job” :)

]]> By: lucio http://marketingeasy.net/are-million-choices-good-or-bad/2008-10-16/comment-page-1/#comment-3054 lucio Fri, 17 Oct 2008 23:38:56 +0000 http://marketingeasy.net/?p=344#comment-3054 CJ, this is a great analyzes "I think the job is to give the user information that s/he requested, and information that might actually be closer to what s/he wanted but s/he didn’t know" Thats the paradox, when we start looking for the information we just have back on our minds a first degree need. When we are presented with more options then we were even expecting thats where the anxiety takes place. Do i have to choose? Yes - Thats where everything gets screw up. On this case we can imagine SEO being a good karma job - all the SEO professionals are taking away this job from the users and doing the "choice" process little bit easier. Cheers Lucio CJ, this is a great analyzes
“I think the job is to give the user information that s/he requested, and information that might actually be closer to what s/he wanted but s/he didn’t know”
Thats the paradox, when we start looking for the information we just have back on our minds a first degree need. When we are presented with more options then we were even expecting thats where the anxiety takes place.
Do i have to choose? Yes – Thats where everything gets screw up.
On this case we can imagine SEO being a good karma job – all the SEO professionals are taking away this job from the users and doing the “choice” process little bit easier.
Cheers
Lucio

]]> By: CJ http://marketingeasy.net/are-million-choices-good-or-bad/2008-10-16/comment-page-1/#comment-3014 CJ Thu, 16 Oct 2008 11:30:19 +0000 http://marketingeasy.net/?p=344#comment-3014 This is why it's so important for search engines to address not only the ranking issue but also the query issue. Personalisation addresses both of those I think, because of query repair and then the collecting of info on the user. Providing natural language search allows for more precise information to be captured, and allows actual communication between the engine (who has the resource in there somewhere) and the user, who isn't sure how to get it. As someone who has worked in IR and natural language machines, I think the job is to give the user information that s/he requested, and information that might actually be closer to what s/he wanted but s/he didn't know. That way we're giving the user the information and doing away with all the other resources which basically all say the same thing. We also give the option of straying from the original query to get a more helpful resource. Finding authority sources and using them as a start point is what any human would do after all. Either way at the end of the day: garbage in, garbage out. If we work with the query to start with, it might bring down the number of results significantly. This is why it’s so important for search engines to address not only the ranking issue but also the query issue.

Personalisation addresses both of those I think, because of query repair and then the collecting of info on the user.

Providing natural language search allows for more precise information to be captured, and allows actual communication between the engine (who has the resource in there somewhere) and the user, who isn’t sure how to get it.

As someone who has worked in IR and natural language machines, I think the job is to give the user information that s/he requested, and information that might actually be closer to what s/he wanted but s/he didn’t know.

That way we’re giving the user the information and doing away with all the other resources which basically all say the same thing. We also give the option of straying from the original query to get a more helpful resource.

Finding authority sources and using them as a start point is what any human would do after all.

Either way at the end of the day: garbage in, garbage out. If we work with the query to start with, it might bring down the number of results significantly.

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