Radio advertising can increase the overall impact of your ad campaigns when used in conjunction with online advertising. 57% of online radio listeners look up items on the web after hearing an audio ad.
Sometimes can be hard for small to medium companies manage contacts and radio-media buying for this so effective media.
Radio is a cost-effective way to reach customers who are not online — whether they’re driving to work, or the gym, or the store, you can still get your message across.
Using Google AdWords, you can launch radio ad campaigns managing all online.
But you have no idea how to set it up, how to measure and optimize?
Later February/2008, specialists from Google’s Adwords Audio Ads team will host three free online webinars.
You can join them for tips on how to set up an effective radio campaign and optimization ideas. A few members of the Audio Ads product team will participate as guest speakers, offering ways to help more easily track the impact of Audio Ads campaigns.
The webinars will take place February 20-22. Registration closes 12:00pm PST on Thursday, February 14, so sign up now. The content of each webinar is the same — pick the date that works best for you. Once you sign up, Google will email you login information to access the webinar.
If you aren’t familiar with Audio Ads, you should join to learn more.
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