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Consumer Goods (FMCG and CPG) Digital marketing campaign

Coke | Facebook App | Consumer Goods (FMCG and CPG) Digital Marketing Campaign

Coke Zero Facebook App Increases Facebook Performance


Coke Zero’s new digital marketing campaign focuses on what ‘zero’ can add.

The purpose of the Coke Zero marketing campaign, which commenced during the Australian Open Men’s tennis final, is to eliminate the suggestion that zero equals nothing.
The social aspect of the campaign is run through a Facebook App competition on the Coke Zero Facebook Page. All you need to do is ‘add zero’ to win a trip to Vegas with 9 friends.

According to the Facebook statistics from our recent Australian Facebook Performance Report, the Coke Zero Facebook Page has grown over 5,000 fans and its fan growth has risen from 1.1% to 3.4%. Since the Facebook Report data was last recorded (February 13th 2013), the Coke Zero page has grown almost 30,000 fans, has jumped from 3,244 to 9,278 people talking about and now has a 5% engagement rate. This huge increase is likely due to the brand’s new competition.

If you’ve recently launched a digital campaign, see if you’ve made the list on the Facebook Report and track your performance.

Below is the ‘Just Add Zero’ TVC:

Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

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