Hi,
following yesterday’ post about fonts, today I’ve got something for our presentations!
Everyone in Marketing sooner or later needs to prepare one.
By the way, next week, I’m bringing some new tools, including a pre format document for presentations.
According to the site Master Views there are few basic rules that improve your presentations.
First of all let me explain the definitions of the two main types of fonts:
Serif or Sans Serif
Serif fonts present a small decorative line added as embellishment to the basic form of a character. The most common serif is Times Roman.
Sans Serif is a category of typefaces that do not use serifs, small lines at the ends of characters. A common sans serif typeface is Helvetica and Arial.
1. Serif for stories
Examples: Times, Palatino and Garamond are very effective when utilized in stories. Stories are sequences of words usually longer than one line. Most traditional newspapers print their front page news columns in one of these.
Reason: Serif closely resembles the characters we learned in school. Such little legs and arms extending each letter to hook into the next help tremendously the eye in making words when we are learning or when as adults the conditions for legibility deteriorate.
Typically use is inside tables where each cell contains a small paragraph of text
2. Sans Serif for Information
Examples: Verdana and Arial
Reason: these fonts don’t have curly ligaments at the end of their legs an the characters look rather stick-like.They are best used in titles of presentations and inside legends and callouts when using statistical graphs, maps and diagrams
Good Luck
Cheers
Lucio Dias Ribeiro
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