Bing, Microsoft’s Search Engine, has expanded its market share in US for the eighth straight month, according to research by comScore on Wednesday (10/01/2010).
The participation of Bing grew to 11.3% in January, from 10.7% in December, according to comScore data, while then search partner Yahoo! fell from 17.3% to 17% in January.
Google already has increased the market share of 65.4% to 65.7%.
Ask.com grew 3.7% to 3.8% while AOL has dropped from 2.7% to 2.6%.
Yahoo lost 3% of share market
In December was the eighth consecutive month of modest gains of Bing in the search market.
Microsoft showed the tool in June/2009 – accompanied by a campaign of $ 100 million whose goal was to butt head the leader Google.
Competitors (Google and Bing) have focused on improving the results of search for mobile devices, and the incorporation of real-time content from popular social networking sites like Twitter and Facebook in the search results (also called Social Search).
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Yahoo is dead, long live to Bing and Google
Posted by michael kimn | February 16, 2010, 5:46 amLucio, you mean the $100 million that they spend on “It’s Y!ou” ad campaign did not help them? Yieks!.. Here’s the video it lauched last year:
http://www.youtube.com/watch?v=MqbaZcX67L0
Besides the catchy music, and good visuals they failed to show their brand value = poor adverstising. Clearly the are having a hard time putting a message together, and now it reflects in their market share.
Posted by Marcela | February 23, 2010, 10:59 pm