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BodyForm | How to respond to a troll online

How to respond a troll online

Have you ever noticed that almost all advertisements for feminine sanitary products portray ecstatically happy women? This representation is somewhat inaccurate to how women feel during that ‘time of the month’.

A British man by the name of Richard Neill decided to take matters into his own hands and voice his opinion out loud on the Bodyform Facebook fan page (click on the image for the original post).

Trying to be a smart-ass, Neill didn’t (nobody would) expect the ingenious response, well crafted and well toned by the brand.

Congratulations to BodyForm, a brand with personality!



Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

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