BP Logo Design Contest. Using User Generated Content for Social Issues

June 13, 2010

One of the suggested new logos for BP

One of the suggested new logos for BP by Aussie - Gremlin

The siteĀ  LogoMyWay started a new competition with a challenge:

Create a new logo for BP.

The intention is to use their 6000+ subscribed designers to create a new logo representing BP’s company responsibility for the ecological disaster caused by oil spill in the Gulf of Mexico.

BP Logo Design

Requirements are: Top Three Things to Communicate on the new BP logo:

  • #1 Oil spill disaster – Toxic
  • #2 Death of wildlife caused by BP disaster
  • #3 Incompetence from BP solving the issue.

The briefing:

Help Redesign BP’s logo! They need a NEW Brand.

I cant tell you how frustrated and upset we are about BP and how they are handling this oil disaster.

Before this eruption of oil they had 17 violations. It’s obvious this could have been prevented.

This is the biggest environmental disaster we have ever faced in this country.

The (6000) creative logo designers at LogoMyWay can help to update the BP logo with a more suitable design and brand.

The design community and the general public will vote on the winner of the redesign of the NEW BP LOGO.

Here is BP’s current logo that needs revised.
http://upload.wikimedia.org/wikipedia/en/e/e7/BP_Logo.svg

The official logo for the best, chosen by popular vote, will earn U.S. $ 200 and an expected very large media coverage.

Click here to see or to submit a logo

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{ 3 comments… read them below or add one }

1 Tony Preece June 13, 2010 at 4:58 pm

I look forward to seeing the winning entry. Just one thing though, BP has not been “British Petroleum” for many years.

2 lucio ribeiro June 13, 2010 at 11:11 pm

You are right Tony, they are also no longer on Petroleum industry either they are on slaughter industry now. Thanks for heads-up

3 plant lover July 13, 2010 at 3:24 pm

nice info,..thanks bro!

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