Marketingeasy

Digital Marketing industry it’s been all talks about the recent Yahoo+Google deal.
I’ve been asked for different people how I see the influence of this deal on the online marketing environment,
My answer is simple - I hated it.
I don’t really care about Microsoft being or not the Evil Empire (as it’s called in Sillicon Valey). What [...]

[Read more →]

Seth Godin brings today a great Post about beating the system and working the system
I’ve got a theory, people become addicted in beating the system, is a non-end path once they start it. They (whoever it is) will spend more resources, more time to reinvent their scheme and start luring customers again. In the [...]

[Read more →]

Compared to the movies and music, literature is still far behind on the their way on Web2.0- there are some texts available but without any advantage compared to the paper (and for me is far less comfortable to read).
It was to try to move the books segment and to create a digital literature that could [...]

[Read more →]

Great lesson of integrated marketing marketing here.
Jim Killeen, an actor from Los Angeles, just did what everyone else already did, He searched his name on Google.
Found homonyms and decided to contact few of them.
He transformed everything in a documentary called - Google Me - released last Friday 25Th on YouTube.  Jim met and interviewed the [...]

[Read more →]

Perhaps we need something to ease the grind of the start of the week - it could explain why online shoppers are most likely to buy on Monday.
Also more women decide go online for their shoppings, making up a total of 56.81% against 47,3% of before.
The most popular online products in Australia are:
1) Nintendo Wii
2) [...]

[Read more →]

SMS Premium Messages (Love predictions, Love Calculators, Horoscopes, Perfect Match, etc…) is a damn competitive arena. These guys are top spenders on online advertising. They also are “aces” when comes to new ways to approach new consumers.
It wasn’t that competitive at 3 or 4 years ago. Back then they had a whole new world full [...]

[Read more →]

 
I’m active collaborator in different and good webforuns as Digital Points, WickedFire, SEO Chat, High Rankings and more recently the Affiliate Forum Australia.
The typical post on the marketing section is about “Ways to market our product”. Usually threads are posted for niche products (check on here). The answers are always the same.
1) subscribe to directories,
2) [...]

[Read more →]

This is good news for Online industry and I explain why.
Automotive industry is the leading advertising category. Itself pumped some $9.5 billion into the ad economy last year, and General Motors is the leader in terms of trends. Where they go everyone goes.
According to Advertise Age, GM spent $197 million in online ads last year, [...]

[Read more →]

Via: Quicksprout

[Read more →]

It’s been officially announced that the changes at AdWords formula has taken place.
Yesterday I wrote about the new formula that Google will use to place top advertisers.
The degree to which your clicks and CPCs may be impacted will depend on a number of factors, so it’s difficult to say today how much of a difference [...]

[Read more →]