Marketingeasy

Digital Marketing industry it’s been all talks about the recent Yahoo+Google deal.
I’ve been asked for different people how I see the influence of this deal on the online marketing environment,
My answer is simple - I hated it.
I don’t really care about Microsoft being or not the Evil Empire (as it’s called in Sillicon Valey). What [...]

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Google sorts billions of bits of information for its users. Here are some little-known bits of information about Google:
* Google’s name is a play on the word googol, which refers to the number 1 followed by one hundred zeroes. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized [...]

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Perhaps we need something to ease the grind of the start of the week - it could explain why online shoppers are most likely to buy on Monday.
Also more women decide go online for their shoppings, making up a total of 56.81% against 47,3% of before.
The most popular online products in Australia are:
1) Nintendo Wii
2) [...]

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I’m active collaborator in different and good webforuns as Digital Points, WickedFire, SEO Chat, High Rankings and more recently the Affiliate Forum Australia.
The typical post on the marketing section is about “Ways to market our product”. Usually threads are posted for niche products (check on here). The answers are always the same.
1) subscribe to directories,
2) [...]

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In Austria and Germany, consumers can rent cars paying only one euro per day.
Guess what’s the Rent-a-car business model.
It does not gets their revenue from the consumer, but from the advertiser that outline its brands on the rented vehicles (using stickers). 
Single obligation of the consumer is engagement: 
- To drive at least 30 km every day to [...]

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I’ve got an email from a Lazy SEO today. I’m sick of putting up with such laziness! My notes in Red
“Dear webmaster,(write my fucking name! I sign down every fucking post!)
We recently found http://marketingeasy.net/a-collection-of-strange-links-on-google/2007-12-01/ by searching for sites that are relevant to our own site. We are hoping that you will become our [...]

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From AdAge.
Second Life was 2007’s most over-hyped emerging media trend in Online Marketing.
That’s according to 57% of the audience members polled at the Ad Age Digital Conference session, “What’s Worth Your Attention in 2008.”
“Second Life has become a quagmire for marketers,” said Steve Rubel, senior VP-director of Insights, Edelman Digital, and the panel’s moderator.
So how [...]

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Web companies are collecting an enormous amount of data on their visitors. As more information they have, as more powerful their online marketing advertising potencial.
Do you know who does most?
Yahoo! leads Microsoft and Google when it comes to data collection per visitor, as shown by New York Times and ComScore.
Both companies teamed up to produce [...]

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This is good news for Online industry and I explain why.
Automotive industry is the leading advertising category. Itself pumped some $9.5 billion into the ad economy last year, and General Motors is the leader in terms of trends. Where they go everyone goes.
According to Advertise Age, GM spent $197 million in online ads last year, [...]

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That’s how it works:
- You receive an email from a webmaster/site editor telling that he linked to your website from his website
- He says he would appreciate a link back to one of his newer sites he is trying to kick-start.
- You click on the link he provided and Voila! you can see the [...]

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