Marketingeasy

Yes, Online Marketing costs are increasing (talking CPC).
You can stop and whinge all you want or you can move and learn.
Knowledge trumps rising costs in search. Online Marketers who are devoted to understanding their analytics and have the discipline to keep learning will continue to see positive returns from their search investment, rising more and [...]

[Read more →]

One of the greatest features of Digital Marketing is real time data analysis and modeling.
Using one of the numerous available software’s, Marketing professionals can/should develop customer profiles, determine customer desires and behaviours and merchandise price profitability, identify and build segmented database and conduct other in-depth analyzes.
Tracking and monitoring web site traffic using website analytics [...]

[Read more →]

 
I’m active collaborator in different and good webforuns as Digital Points, WickedFire, SEO Chat, High Rankings and more recently the Affiliate Forum Australia.
The typical post on the marketing section is about “Ways to market our product”. Usually threads are posted for niche products (check on here). The answers are always the same.
1) subscribe to directories,
2) [...]

[Read more →]

This is good news for Online industry and I explain why.
Automotive industry is the leading advertising category. Itself pumped some $9.5 billion into the ad economy last year, and General Motors is the leader in terms of trends. Where they go everyone goes.
According to Advertise Age, GM spent $197 million in online ads last year, [...]

[Read more →]

Radio advertising can increase the overall impact of your ad campaigns when used in conjunction with online advertising. 57% of online radio listeners look up items on the web after hearing an audio ad.
Sometimes can be hard for small to medium companies manage contacts and radio-media buying for this so effective media.
Radio is a cost-effective [...]

[Read more →]

Successful Brands Become Hard Habit For Consumers To Break
That was the title of Karll Greenberg’s article on Omnicom’s BBDO Worldwide’ consumers habits.
The study suggests that injecting your brands into the rituals that define people is critical to making them an immutable part of consumer shopping lists.
It deems brands that are embedded in rituals “Fortress Brands” [...]

[Read more →]

I receive a ton of spams a day and any unknown request is likely to fall under one of my filters but once an a while I’ll browse to check on mistakenly span tagged emails.
At one of this check I found a request that took my attention:
” Hi there,
My name is*******, I’m Development Manager for [...]

[Read more →]

I work as online marketeer for GAPBuster WorldWide, the World’s Leading Customer Experience Management Agency.
The company is present in more than 32 countries and work for over 100 retail clients. Web presence is the most important isolated fact on our marketing efforts.

It’s a competitive area where companies as GAPbuster crosses path with free stuff, [...]

[Read more →]

Today, Advertising Age has published an article about serving online video ads.
Not surprisingly, consumers would like to see shorter ads served up with their online video. But here’s what is unexpected: They say pre-roll may be the best option.
Based on the latest consumer-research data from Frank N. Magid Associates, people are indeed noticing online video [...]

[Read more →]

Much is said about Guerrilla Marketing and it seems that all companies are looking for a way to have its guerrilla campaigns out there.
The question is do I have to expend lots of money to have a guerrilla campaign?
The simple answer is no, you don’t need.
You should start from the basic, and what is more [...]

[Read more →]