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It’s said that average 15% of total clicks on Adwords are fraud. Google doesn’t admit it, calling click frauds as “quality issue”.
Another problem is the CPM program, unless you are an advertiser and you have S*** lot of money to trow away you are not concern about dodgy strategies used for publishers to increase the number of impressions using black hat techniques as autosurfers, unidentified proxies, etc.
Today Google announced what can be considered a good punch against fraud on CPM Adwords. Site targeted campaigns in Google’s network now are offering CPC as an option.
With the launch of cost-per-click (CPC) bidding, advertisers can now choose the bidding option that best matches their needs.
If the purpose of your placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay when users click on your ads.
If you want to maximize impressions and increase brand awareness among your target audience, you can select cost-per-impression (CPM) bidding. And you can specify either the maximum price or the average price (with preferred bidding), that you’d like to pay for each click or 1000 impressions.
Good evolution!
Source: Inside Adwords
Cheers
Lucio Dias Ribeiro
