I’m on Marketing,
however to be honest I’m on the sales business.
I’m contacted and hired for clients who want to work on their online marketing to sell more, to be remembered more or to be spoken more.
My role is to find them the right place online, the right strategy and the correct execution.
Sometimes is hard, sometimes clients try to push to something they don’t really need, or something they want to do just because everyone else is doing.
Few months ago I read Seth Godin
George Clooney is a movie star. He looks like one. He makes tens of millions of dollars a year, hangs out at Cannes and has starlets falling at his feet.
Danny Devito is exactly five feet tall. He was perfectly cast as the Penguin.
Can you imagine the career advice Danny got? The well-meaning people who explained to him (as if he didn’t know) that he didn’t really look like George Clooney?
That perhaps, maybe, he should consider a job as a personal trainer or short order cook…
The math, however, tells us something different.
(number of people resembling George Clooney)/(jobs for people resembling George Clooney)
is a much bigger number than the ratio available to Danny.
For the math challenged: Because everyone in Hollywood is trying to be George, there are a lot more opportunities for the few Dannys willing to show up.
Invest in Danny. The edges usually pay off.
So before embark on Web2.0 with your clients/users make sure they understand web 1.0
Cheers
Lucio Ribeiro
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Lucio, my friend, this is an awesome analogy of how easy it is to make mistakes and ignore the best things that are right in front of you.
If we all took the advice of the “experts” and nothing else, we’d never get anywhere. Make the time, look for yourself, listen to different views, and then make up your own mind. After all, you have to live with it afterwards.
Cheers!
Posted by Danny Brown | November 23, 2008, 11:45 pmGreat metaphor!!!
First learn the basic, then try the advanced… rs…
Regards!
Posted by Carla Matias | November 24, 2008, 6:11 pmGreat way of expressing “think your strategy through for God’s sake!”
Thanks!
Posted by Mark | November 26, 2008, 12:00 am@ Danny – I love your simplicity! Bottom line you’ll leave with your shit, you better watch out! hehe
@Carla – Exactly, we sometimes forget the basics trying to get the complicated first. AS we used to say in advertsiing in brazil, the perfect is enemy of good.
@Mark, you’re a direct marketing guy, you know exactly what I’m talking here :-)
Posted by Lucio | November 26, 2008, 9:12 pm