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This is good news for Online industry and I explain why.
Automotive industry is the leading advertising category. Itself pumped some $9.5 billion into the ad economy last year, and General Motors is the leader in terms of trends. Where they go everyone goes.
According to Advertise Age, GM spent $197 million in online ads last year, to encompass gaming, search, mobile and a broad array of interactive applications. In the last few years GM has shifted several hundred million dollars from TV and print to digital and one-to-one, and that trend will accelerate, said the executives.
The new strategy is to develop campaigns on TV and print for launches in order to raise awareness, while more of the continuous branding and sales activity will shift online
Understandable, as automakers and many of dealers accept that the purchase process increasingly begins, and sometimes even effectively ends, on the Internet.
Cheers
Lucio Dias Ribeiro
