Go to hell – EA Social Media campaign

EA sports does not care if its campaign “Dante’s Inferno” to be released in February 2010, will disturb religious groups in some part of the planet.

Making fun of  Wii, the campaign is called “Mass: We Pray”.

It is a game where you and your family can perform a lot of religious acts, without having to wait till ‘Sunday’ to go to church and worship the Lord.

There are 24 ceremonies, including confessions, baptism, light candles, ring bells.

The “Prayer Works Interactive” thought about everything, including controls and cross-shaped seat and padded knees . The complete kit will be launched next Easter.

The site of the game, masswepray.com includes a link to pre-sale.

When you click, you find it is a viral “Dante’s Inferno”, with the option to watch a new trailer or move to the application for Facebook.

Here’s the video

Facebook Application

The basic principle of the tool, “Go To Hell” is that you can send your friends and / or groups of Facebook to hell.

You choose someone or something, write a message and decide which of the nine circles of hell Dante cursed her to go, including limbo, lust, gluttony, greed, pride, heresy.

However, after being sent to hell, you and others can determine what kind of suffering the poor soul must receive, as well as a “Buddy Poke” the devil.

Moreover, users vote if that creature should even stay in hell or be acquitted.

Weird.

Regards

Lucio

Via Brainstorm#9 great website in Portuguese

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