What that means?
Short term – From all users coming to a website using SSL/Google we will NOT be able to track search queries and keywords
LongTerm – I believe Google will be forcing SSL and it will give more value for websites built and hosted under SSL certification. SSl will become one of the hundreds itens Google assess before ranking a website.
Google state it will be less then 1% of the users (I personally can’t believe on this number), and that what got all online community angry.
This article conflicts with information stated on other Google Blogs.
For instance this one says that Analytics will still have the data, however when you then look at that blog analytics.blogspot.com it clearly states that this will not be the case.
(From the post) How will this change impact Google Analytics users?
When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site. Keep in mind that the change will affect only a minority of your traffic. You will continue to see aggregate query data with no change, including visits from users who aren’t signed in and visits from Google “cpc”.
So basically all keyword research, targetting and optimisation is gone for 1% of the users