Google has announced that results from Google+ and Picasa will be shown on search
results pages. This create as range of opportunities for Google+ early adopters to reach
massive amounts of traffic otherwise unreachable for people and brands with no Google+
presence. This also makes Google+ even more relevant for companies investing in SEO.
The official announcement and video is available here.
This feature is rolling out progressively from today and will only be available for Google+
signed in users. Those users can opt in or out of it at anytime. This means the vast majority
of Google’s 1 billion users, who are not registered to Google+, won’t see any change,
but also gives them one more reason to try the new social network. There are no official
numbers, but analysts believe Google+ has doubled its user base in December and has now
over 60 million users. Biggest audience so far is US based males and directly or indirectly
related to the IT industry. Photography is one of the major topics fostering a community in
Google+ at the moment, both worldwide and in Australia.
This latest move follows previously announced integration of Google+ with Gmail and
YouTube. It is widely expected that major services to be integrated later this year will include
Maps and Places. Eventually, all Google services will feature heavy integration with Google+.
Brands have been given the ability to crate pages with multiple administrators from last
December. Apps and contests on Google+ are still not possible (as at 11 Jan 2012).
Download The Online Circle’s presentation on Google+
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