In Austria and Germany, consumers can rent cars paying only one euro per day.
Guess what’s the Rent-a-car business model.
It does not gets their revenue from the consumer, but from the advertiser that outline its brands on the rented vehicles (using stickers).
Single obligation of the consumer is engagement:
- To drive at least 30 km every day to achieve the minimum exposure of the Brand. Vehicles are available from Monday to Friday, from 11 am to 2 of the morning.
Via Ricardo Pomeranz
Cheers
Lucio Dias Ribeiro
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