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Google Money Machine

October 23rd, 2007 · 2 Comments


Google presented the their financial results for the 3th quarter 2007 last thursday (18/10/2007)

Results: 46% Profit rise and a incredible 57% Revenue Growth.

They have grown around 2% (-) market penetration, with increase of 1% on operation Costs.

My question is, Where does the money is coming from? It’s not coming from Networks and/or Licensing and other
Is it right to assume that’s one of the reasons why advertisers are spending a scary average of 80% + (comparing with the last semester) per click on Adwords?

You can check on Google’s numbers here and here

Cheers

Lucio Dias Ribeiro

Tags: Google · SEM

2 responses so far ↓

  • 1 MickJones // Oct 23, 2007 at 7:57 am

    Sorry Lucio I don’t agree with you completely.
    Some KeyWords are costing even 300% more.
    I do have some stats with keywords for travel industry with that growth,.
    We are giving up adwords and moving up to Affiliates.
    See ya
    Mick

  • 2 Lucio Dias Ribeiro // Oct 25, 2007 at 4:14 am

    Hey Mick, I know I’ve been struggling to get same results from Yahoo on Google.
    It’s pretty though, even that you use more and more tracking softwares still a pain.
    Take at least 15 to 20% of your total hits as fraud, plus the cost of optimaztions/landing pages
    Bloody bloody, it;s coming to my heart!
    Catch ya!
    Lucio

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