Google presented the their financial results for the 3th quarter 2007 last thursday (18/10/2007)
Results: 46% Profit rise and a incredible 57% Revenue Growth.
They have grown around 2% (-) market penetration, with increase of 1% on operation Costs.
My question is, Where does the money is coming from? It’s not coming from Networks and/or Licensing and other
Is it right to assume that’s one of the reasons why advertisers are spending a scary average of 80% + (comparing with the last semester) per click on Adwords?
You can check on Google’s numbers here and here
Cheers
Lucio Dias Ribeiro
2 responses so far ↓
1 MickJones // Oct 23, 2007 at 7:57 am
Sorry Lucio I don’t agree with you completely.
Some KeyWords are costing even 300% more.
I do have some stats with keywords for travel industry with that growth,.
We are giving up adwords and moving up to Affiliates.
See ya
Mick
2 Lucio Dias Ribeiro // Oct 25, 2007 at 4:14 am
Hey Mick, I know I’ve been struggling to get same results from Yahoo on Google.
It’s pretty though, even that you use more and more tracking softwares still a pain.
Take at least 15 to 20% of your total hits as fraud, plus the cost of optimaztions/landing pages
Bloody bloody, it;s coming to my heart!
Catch ya!
Lucio
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