Google’s Top Spot For Sale.

That’s what the Australian consumer commission understands and that’s why is taking Google to the Federal Court.

GOOGLE has been selling off the top rankings on its search engine results to commercial partners, rather than sorting them by relevance as it claims to, a Sydney court has heard.

According to the website News.com.au, The Australian Consumer and Competition Commission (ACCC) is taking a Federal Action against Google Inc over allegedly deceptive conduct related to sponsored links on its websites.

As I wrote, AdWords has a new formula – new Google AdWords formula in effect – where the max CPC is a decision fact for Top rankings. This new formula has been highly discussed in some groups and has generated some discussion.

The allegation is that Google does not do enough to differentiate Sponsored links from organic results bringing a case, in particular they claim that Trading Post was using (with Google consent) displayed URL of competitors.

The second thrust of the case is about the by allowing sponsored sites to appear at the top of the list of search results, and in the same format as the organic search results and that’s cause misleading because there would be results put at the top which are placed there not by reference to relevance but because people have paid to have that.

I think that’ll be a good punch on Google. Recently I’ve a problem with a client who had had his account canceled by Google because he didn’t expose properly the offer on his ads. He did it by mistake, but he wasn’t given a chance to fix it.

After contacted Google I’ve been said that my client wouldn’t be given another change and that he had been banned from AdWords (?!). I replied telling that he was banned for reasons that If was applied to all advertisers would be affecting clients as EBay.com that uses the same advertising model as my client.

I’ve heard back.

It seems now that the giant will need to talk to someone.

Cheers

Lucio Dias Ribeiro

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