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Australia SEO

What’s happening with Google?

We’ve been so busy at The Online Circle lately with new staff, new clients, new stuff going on, that I’ve fallen way behind posting something new here lately.

There are a lot of things happening on our industry, Facebook buying FriendFeed, Microsoft prohibited from selling its own products, Facebook lite, Linkedin and its 50 million users….. however Google is the one who is substantially changing.

There are many changes with the giant from Silicon, inserting social media elements, creating new products, pushing integration with real time search and indexing and presenting results from popular social media websites.

However one change will impact the SEO/SEM industry most strongly and directly .

Google Caffeine

Google Caffeine

Google will have a new search engine soon.

Google announced on Tuesday (11/08), that it’s working on a new search tool called Caffeine, according to engineers involved in the project.

“In recent months a team of Google engineers have been working on a secret project: a new generation architecture of our research,” said Sitaram Iyer and Matt Cutts on the official blog of Google.

What is Google Caffeine?
According to Google the project will allow us to increase the size, speed and accuracy of Google’s results.

How does it work?
The system of Caffeine is based on semantic search – whose research developed by Google had already been mentioned by the company at the beginning of the year.

When is it going live?
Google has released Caffeine for Test – Users can assess the progress of the project on the site
The new engine will replace Google’s current one after tests are complete.

Why is Google working on a new search Engine if they are leaders and their users are still – for now – happy with the current version?
In recent months, the search engine market has got a little busier. As well as Microsoft’s – which saw a tie-up between Microsoft and Yahoo – the “computational knowledge engine” Wolfram Alpha and a revamped Ask Jeeves have also entered the fray.
Google is also facing competition from Facebook, which has just acquired FriendFeed, praised for its “real-time” search engine.

According to Statcounter data, Bing had 9.41% stake in the U.S. market in July, up from 8.23% in June. Meanwhile, the share of Google fell 78.48% to 77.54%.

You can test some queries and compare the results using the website: Compare Google.

Here’s how to give feedback to Google: Do a search at and look on the search results page for a link at the bottom of the page that says “Dissatisfied? Help us improve.”

Click on that link, type your feedback in the text box and then include the word caffeine somewhere in the text box.

More details on official Google Webmaster Blog

Check out Kalena’s opinion , What’s yours?


Lucio Ribeiro

Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

14 Responses to “What’s happening with Google?”

  1. Twitter Comment

    RT @lucio_ribeiro google releasing a new search technology. you can give your opinion [link to post] #seo #google #bing #sem …

    Posted using Chat Catcher

    Posted by RTseo (RTseo) | August 14, 2009, 12:45 am
  2. Twitter Comment

    Google Releasing a new Search technology. You can give your opinion [link to post] #SEO #google #bing #SEM #internet

    Posted using Chat Catcher

    Posted by lucio_ribeiro (Lucio Dias Ribeiro) | August 14, 2009, 1:31 am
  3. Twitter Comment

    Google New Search Engine Technology | Marketingeasy Internet … [link to post]

    Posted using Chat Catcher

    Posted by prescb (Carole) | August 14, 2009, 8:21 am
  4. Twitter Comment

    NEWS SHARE – What’s happening with Google [link to post]

    Posted using Chat Catcher

    Posted by dministry (Digital Ministry) | August 16, 2009, 2:34 pm
  5. Your link is missing an http:// which results in a 404 on your site. Just saying.

    Posted by halans | August 17, 2009, 3:18 am
  6. Thanks Halans,
    It’s been Fixed!!!!

    Posted by Lucio Dias Ribeiro | August 17, 2009, 4:16 am
  7. Twitter Comment

    Google are releasing a new search technology. You can give your opinion [link to post] #seo #google #bing #sem #internet

    Posted using Chat Catcher

    Posted by spencerbailey (Spencer Bailey) | August 17, 2009, 8:34 pm
  8. Twitter Comment

    Google are releasing a new search technology. You can give your opinion [link to post] #seo #google #bing #sem #internet

    Posted using Chat Catcher

    Posted by TechHashTags (TechHashTags) | August 17, 2009, 8:37 pm
  9. Hey Lucio, just wanted to say thanks for the link love in this post. Happy blogging!
    .-= Kalena´s last blog ..Google Gives Web Developers a Shot of Caffeine =-.

    Posted by Kalena | August 17, 2009, 11:55 pm
  10. Kalen, always linking to good stuff, I’m watching…:-

    Posted by Lucio Ribeiro | August 18, 2009, 12:38 am
  11. Twitter Comment

    RT @tweetmeme Google New Search Engine Technology | Marketingeasy Internet Marketing Explained [link to post]

    Posted using Chat Catcher

    Posted by daphnevdk (Daphne van der Kieft) | August 19, 2009, 1:52 am
  12. what is happening new with Google in SEO Point of view

    Posted by vikash jain | August 26, 2009, 5:44 am
  13. Thanks for your posts. They are very informative and intelligent. You might want to check your grammar before posting. It will probably make you seem a lot smarter. :)

    Posted by Jeanne | September 20, 2009, 4:22 am
  14. Hi Jeanne,
    Thanks for your suggestion.
    I’ll be more attentive,

    Posted by lucio ribeiro | September 20, 2009, 10:09 pm

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