What’s happening with Google?

We’ve been so busy at The Online Circle lately with new staff, new clients, new stuff going on, that I’ve fallen way behind posting something new here lately.

There are a lot of things happening on our industry, Facebook buying FriendFeed, Microsoft prohibited from selling its own products, Facebook lite, Linkedin and its 50 million users….. however Google is the one who is substantially changing.

There are many changes with the giant from Silicon, inserting social media elements, creating new products, pushing integration with real time search and indexing and presenting results from popular social media websites.

However one change will impact the SEO/SEM industry most strongly and directly .

Google will have a new search engine soon.

Google announced on Tuesday (11/08), that it’s working on a new search tool called Caffeine, according to engineers involved in the project.

“In recent months a team of Google engineers have been working on a secret project: a new generation architecture of our research,” said Sitaram Iyer and Matt Cutts on the official blog of Google.

What is Google Caffeine?
According to Google the project will allow us to increase the size, speed and accuracy of Google’s results.

How does it work?
The system of Caffeine is based on semantic search – whose research developed by Google had already been mentioned by the company at the beginning of the year.

When is it going live?
Google has released Caffeine for Test – Users can assess the progress of the project on the site www2.sandbox.google.com.
The new engine will replace Google’s current one after tests are complete.

Why is Google working on a new search Engine if they are leaders and their users are still – for now – happy with the current version?
In recent months, the search engine market has got a little busier. As well as Microsoft’s Bing.com – which saw a tie-up between Microsoft and Yahoo – the “computational knowledge engine” Wolfram Alpha and a revamped Ask Jeeves have also entered the fray.
Google is also facing competition from Facebook, which has just acquired FriendFeed, praised for its “real-time” search engine.

According to Statcounter data, Bing had 9.41% stake in the U.S. market in July, up from 8.23% in June. Meanwhile, the share of Google fell 78.48% to 77.54%.

You can test some queries and compare the results using the website: Compare Google.

Here’s how to give feedback to Google: Do a search at http://www2.sandbox.google.com/ and look on the search results page for a link at the bottom of the page that says “Dissatisfied? Help us improve.”

Click on that link, type your feedback in the text box and then include the word caffeine somewhere in the text box.

More details on official Google Webmaster Blog

Check out Kalena’s opinion , What’s yours?

Cheers

Lucio Ribeiro

Related posts:

1. Google Business Maps – A quick guide for beginners SEO and search is one of the most powerful...
2. Be Famous. How to show your profile on Google’s Results Google has been collecting profile from users , allowing...
3. Improve customer retention and conversions on your site. Here are 2 quick tips to make your website...
4. Set up your own Google Bitch Hot trends Search trends are a great way to see what’s...
5. The Future of Search. Have you ever wondered what’s the future of Online...

Related posts brought to you by Yet Another Related Posts Plugin.

Tagged as: Digital Marketing, Google, SEM, SEO, web2.0