Marketingeasy

Alexa is a tool used to rank websites.

Founded in 1996 by Amazon.com, Alexa collects information from users who have installed the “Alexa Toolbar,” allowing them to provide statistics on web site traffic, as well as lists of related links.

There is some controversy over how representative is the Alexa rank once that just are taken in consideration websites visited from users with the toolbar installed.

Another concern is whether Alexa ratings are easily manipulated. Some webmasters claim that they can significantly improve the Alexa ranking of less popular sites by making them the default page, by exchanging web traffic with other webmasters, and by requiring their users to install the Alexa toolbar;

Another way is to target Asia market. That’s because they are is number one in number of downloads and use of the toolbar, what biases towards Australia SEO due to the fact that the Asiatic users browsing in big number our websites.

You’ll find criticism from webmasters about how easy or how fake is the ranking, but even that web developers are smart guys (particularly the guys here at Australia online market) they don’t pay the bills of your website and you should consider other facts before believe 100% of what they say. As a matter of fact I’m blaming web developers of not caring of Alexa, but there are not alone, other professionals and companies don’t share my view, including HitWise (they don’t need this extra inbound link).

You should ask yourself as a marketing professional whether improving Alexa ranking is important or not for your online business.

My simple answer is yes, it is because bottom line is - People care about the rank!

Give me anything reliable that ranks websites besides PR.

Quantcast is doing a great job, but it’s still far from a concrete model. There’s nothing, just Alexa.

Ranking model was born with capitalism, and they are real, people pay attention and talk about.

If you trying monetize your blog or you website with banners, paid links or paid reviews your ranking is taken in consideration. Your rank is highly influential factor with Lin marketing companies as Text Link ads.

The point is, whether you agree or not, having a good ranking won’t harm your website/blog. Below a 5 points - “How to improve Alexa Rank”, easy to follow:

1. Invite Alexa to crawl your website using tools section here at MarketingEasy.net
2. Get Alexa toolbar and start using - Firefox version - Explorer version
3. Use Alexa redirection. Example, when providing a signature link in forums or posts to my website, use http://redirect.alexa.com/redirect?YOURWEBSITEURL.
4. Use AutoSurfers (this will increase your website rank really fast to the 800 or 700,000) - Two of the best are Autohits and Your EZ Hitz
5. Pay few bucks to use ExactSeek Services. Search engine results are directly correlated with Alexa rankings.
6. PAID SOLUTION - List your website on high Alexa ranked WebDirectories as - Aviva (around 60US$/year), Business Directory (from 25 to 200US$) or Alive (around 70US$ year)

You might be wondering how can I come to talk about Alexa ranking since that I’ve got more than 1,000,000 on the rank. I explain, I’ve just moved from a blogspot extension and even that I have place a 301 redirection (definitive) my other rank around 200,000 didn’t follow. I had to start from the scratch.

Last week this website had 4,000,000 , one week later, following the tips above the rank is already 1,000,000 and probably less for the next week,

Cheers

Lucio Dias Ribeiro