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How to make your Adwords more efficient?

Take advantage of the recent changes of Google Adwords!

On Tuesday the 17th of May 2011 Google announced via the Google Adwords Blog the introduction of the URL domain in the headline of all ads.

As seen in the image below your URL or Domain used to be presented just at the bottom of your ad despite playing an important role in the deciding role of whether a user will click your ad or not!

Old Adwords Format

Old Adwords Format - Note there's no URL at the Title

As Google understands that the display URL can be an important deciding factor, whether a user clicks on your ad or not, which has prompted them to place the more emphasis on URL domain by featuring it within the ad headline .

How will the new ads look, you may ask?

As you can see in the image provided below the ads will look no different.

New Adwords Format - Note the URL at the Title

The URL will be displayed after your headline with a vertical bar ( | ) separating the two.
As well as including the URL in the headline it will also be continued to be displayed at the bottom of your ad.

In the event that you already have your URL domain displayed in the headline, Google is intelligent enough to identify if this is the case and will not display your URL again in the headline.

It is also possible for the display URL domain to appear in addition to a description line that is promoted to the headline, as long as the resulting headline is sixty-eight characters or less.

Finally this latest change to Google Adwords Ads is a global launch that affects all countries and languages.

For more information about the latest news, changes & trends in Google Adwords visit the Google Adwords Blog.


Leigh Walker

SEO/SEM – The Online Circle

Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

One Response to “How to make your Adwords more efficient?”

  1. Great article! I am trying to make sense of what I am doing… here is my Blog, any comments or help welcome…. seriously… it changes daily, if there was a memo from Google wouldn’t we all be better at our jobs!
    Here is my blog with comment/questions:

    Posted by Jehanne Bowen | May 20, 2011, 10:59 am

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