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How to measure Success and ROI on Digital Campaigns

Avinash Kaushik is Google’s Digital Marketing Evangelist and in my opinion one of the most brilliant minds in digital around the world. In his writing and speaking Kaushik has championed the principle of aggregation of marginal gains, and encouraged the pursuit of simplifying perceived complexity in the field of data analytics.

Recently he wrote what I consider to be one of the best posts about “How to measure ROI on Facebook” and probably gave Facebook the roadmap to answer the question.

Here’s a video with him about Winning the Zero Moment of Truth (ZMOT) and how to measure success in Digital.



Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

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