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Here, at The Online Circle we are always talking about how great it would be if we could share dashboards with other agencies involved in the same campaign for a client.

Google Analytics, Google Webmaster tools, CPC, Blogs, WordPress, etc…

Agencies sharing accounts is a hassle

One of the big hassles is when Media buying agencies and Execution agencies need to work together on Advertising channels (Facebook ads, Google ads, Yahoo ads).

Media buyers have the tools, knowledge and power of negotiation but the Social Media agency has the interpretation and the street smarts from the community and how to maximise the potential communication within the channel.

With the Search Engines there’s no problem, you just share what you need to share with “who” you need to share, but it wasn’t possible with Facebook.

Well, now you can.

The Permissions tool now lets a user give others the ability to create a new ad on your behalf. It makes it easy to designate additional users who can perform key tasks, such as improving the quality and performance of an ad as well as monitoring results of the ad campaign.

To give another user access, simply:

• Go to your Settings page of your Ads Manager
• Click the “Add User” button
• Enter the name or email address of the person you want to add
• Choose the access level. “General User” will allow full control, whereas “Reports Only” will allow for monitoring results but not editing campaigns.

There are 3 access levels:

Administrator: Administrators can invite other users to access their ads account, create, edit and delete ads, add and remove credit cards, and export ad reports. There is only one administrator to an account and they must be the original owner. Only administrators can provide other people with access to an advertising account.

General user: General users can create, edit and delete ads and campaigns, see but not change billing, and access all reports.

Reports only user: Reports only users can access all reports.

Done, now I just need to convince the client.

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