Improve customer retention and conversions on your site.

Moo! Why don't raise the stickiness?

Here are 2 quick tips to make your website more user friendly and more SEO efficient using Free Google Tools.

Google recently introduced Web Elements, which are simple snippets of really simple code you can copy/paste into your site’s HTML.

Quick Tip 1 – How to insert Google Search on my website?

If you don’t have a Search tool on your website you may be missing an opportunity to improve customer retention and conversions on your site.

Because users want fast answers and because they are used to pop words and hit search, it’s a good idea to make their life easier on your website giving them a search facility,

The Google Custom Search Engine team has made it really easy to add custom search to any site. Just follow these steps:

1) Access Google Web Elements

2) Click on Custom Search

3) Configure to automatically search your website.

4) Copy the code

5) Place on your website.

Quick Tip 2 – Add Google Maps and Directions to your website.

Meet the Google Maps driving directions gadget that makes it easy for customers to get directions to your office or store.

Thanks to Google, businesses can now offer customers quick and easy step-by-step directions.

The new Google directions gadget will allow business owners to pre-fill the direction “To” field with one or multiple addresses, while leaving open the “From” field so that customers can input their address or some other starting point.

From there, customers can print driving, walking or transit directions in just one click. Google will also provide suggestions for related addresses if users enter vague starting locations, as sometimes knowing the exact details of where you are ‘right now’ is difficult.

The widgets are great for users and add a nice bit of functionality to sites. However, they’re only good for showing users where you’re located. If you want Google to know, and to rank you accordingly, you’ll still need to tell the search engines where your bricks and mortar store is located. And that means using the text on the page to convey it. You can’t leave it up to the gadget.

This helps you in 2 ways.

1) It improves the stickness on your website. Users don’t need to leave your website to find directions.

2) It helps to improve your Local Search SEO.

As a smart small business owner, you want to make sure you cover your bases, so here’s a couple more tips:

1. Grab the directions widget to make it easy for users to map out and find your  location.
2. Create a detailed, keyword-rich Directions page to make it easy for search engines to map out your location and consequently improve your SEO.

Cheers

Lucio Ribeiro

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