Inbound Links Definition: A link from a site outside of your site.
These are links that are on other people’s pages that point to your page
WEB SITE A => YOURWEBSITE.COM
Inbound links send visitors to your web site. Generally, this is seen as a good thing. Many sites go to great lengths to achieve as much of this “free” advertising as possible, although a few sites are very particular about where the links are pointing.
Building up this relationship with trustful websites is essential if you want to achieve good rankings for your website/blog within Search Engines as Google, Yahoo, Ask, MSN, etc. Briefly, the more inbound links you have, the higher up the search engines you go.
Google interprets a link from page A to page B as a vote, by page A, for page B
The majority of the Search Engines don’t just analyse the quantity but the quality of the backlinks, if a high traffic webpage/blog links to you the results will be better than links from a low traffic webpage.
There are numerous strategies to increase links, enough to fill a book, but I’d like to take your attention specially to the fact that all Engines rely heavily on links coming from:
.edu
.gov
Some of the websites don’t have “no follow” tags and/or don’t link out, but there are others that do.
How can you find out?
The key to get these links is to find sites that link to your competitors because they will probably be willing to link to you.
Now, there are 2 ways to do it:
1) You can do this by using Yahoo using the query below (tip from Link building blog)
linkdomain:your domain name.com site:.edu
linkdomain:your domain name site:.gov
2) Using the Backlink Checker from Webmaster Tools
Once you’ve got the references, all you need to do is analyse why they’ve linked to your competitors/similar websites. After you’ve analysed the website and whether you can offer relevant references you can email the webmaster introducing yourself and your website offering a html code/url to be posted.
Before email the webmaster, be sure to have relevant material and don’t annoy them with spammy, long, and consecutive emails.
Cheers
Lucio Dias Ribeiro
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