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Intelligent Life beyond SEO and SEM

April 15th, 2008 · 4 Comments

 Be unique

I’m active collaborator in different and good webforuns as Digital Points, WickedFire, SEO Chat, High Rankings and more recently the Affiliate Forum Australia.

The typical post on the marketing section is about “Ways to market our product”. Usually threads are posted for niche products (check on here). The answers are always the same.

1) subscribe to directories,

2) post articles

3) comment other’s people blogs,

4) sleep with google,

bla, bla, bla…..

My advice; there’s life beyond SEO and SEM.

Last year just in the United States, more than $ 150 billion was spent on direct mail campaigns.

Advertisers are using Direct Marketing because they work.

Cheers

Lucio Dias Ribeiro

Tags: SEM · SEO · Strategy · marketing · small business

4 responses so far ↓

  • 1 Patrick Saunders // Apr 16, 2008 at 12:39 am

    Yes - you’re absolutely right , as you said they are spending the money because its working , why try to change whats working already

  • 2 Lucio // Apr 16, 2008 at 2:51 am

    Patrick its not about just changing but complementing
    Thanks

  • 3 seo // Apr 16, 2008 at 6:22 pm

    as a degree of a seo i would not change what is working already because it will not give me profit!

  • 4 Lucio // Apr 16, 2008 at 11:09 pm

    Seo,
    You dont need to change but complement.
    Theres nothing wrong with SEO unless your doing it just for Google/Yahoo/MSN and not for your customers.
    Cheers
    Lucio

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