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Introducing the new Google Maps feature.

How nice it would be if you could just click on a point on Google Maps and ask “What’s here?”

Now you can do exactly that with an option Google has added under the right-click menu.

When you click on “What’s here?”, Google Maps gives you the most relevant result representing that location, whether it’s a specific address, a natural entity, or a place name.

What does it really mean on a business perspective?

<h2>Could Google Open Up to Lead Generation Markets?</h2>

When you think of how they carved out a dominant position in the map market, how they have aggressively pushed maps into the search results (even for some queries that lack local modifiers), and how they have merchants upload product feeds, what is to prevent Google from offering inventory data and hotel booking experiences right in Google’s search results?

If you right-click somewhere on the map, it will bring up a menu with a bunch of options. The new last option allows you to select “What’s here?” And if Google knows — which it does for a lot of places — it will pop up information about what is actually at the location you’re pointing at. If it knows the name of say, a store that is there, it will give that to you. Otherwise, it will give you the address of where you are pointing.

If you combine Google local + google Maps + google base + Adwords = Lead Generation using Google Maps?

Source: TechCrunch and Google


Lucio Ribeiro

Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

6 Responses to “Introducing the new Google Maps feature.”

  1. Nice idea. I think if you would be able to give a circle in that spot, or draw a circle with a mouse on the map, and then say ‘what is there’, then we would be where a marketer wants to be. Combine that with adwords for local targeting, or with google trends, that would be a killer.

    Posted by andreas.wpv | June 22, 2009, 1:13 pm
  2. Hi Andreas,
    Still a long way to integrate everything, but it’ll be useful,
    I gotta tell you, I’ve been playing around with Maps/local business for a while now, and I found some incredible commercial use for my clients.
    I love everyone is running for the pot while the gold is right here.

    Posted by Lucio Ribeiro | June 26, 2009, 5:15 am
  3. Google Maps is amazing how quickly it has developed and the amount of info it has. I had my first play with Maps/Real Estate today which showed all houses for sale on Google maps. Very cool.
    .-= Nathan Bush´s last blog ..This is Why I Love Virgin =-.

    Posted by Nathan Bush | July 6, 2009, 7:19 am
  4. Hey Nathan, yes it’s amazing. I’ve been found various uses for it. Some trick stuff I’m using for my clients, really soon I’ll publish something more about it.

    Posted by Lucio ribeiro | July 7, 2009, 3:05 am


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