How nice it would be if you could just click on a point on Google Maps and ask “What’s here?”
Now you can do exactly that with an option Google has added under the right-click menu.
When you click on “What’s here?”, Google Maps gives you the most relevant result representing that location, whether it’s a specific address, a natural entity, or a place name.
What does it really mean on a business perspective?
<h2>Could Google Open Up to Lead Generation Markets?</h2>
When you think of how they carved out a dominant position in the map market, how they have aggressively pushed maps into the search results (even for some queries that lack local modifiers), and how they have merchants upload product feeds, what is to prevent Google from offering inventory data and hotel booking experiences right in Google’s search results?
If you right-click somewhere on the map, it will bring up a menu with a bunch of options. The new last option allows you to select “What’s here?” And if Google knows — which it does for a lot of places — it will pop up information about what is actually at the location you’re pointing at. If it knows the name of say, a store that is there, it will give that to you. Otherwise, it will give you the address of where you are pointing.
If you combine Google local + google Maps + google base + Adwords = Lead Generation using Google Maps?