Is Google helping homeless children?

Google Offers a programme entitled Google SEM Grants.
If you don’t know what is SEM, I’ll give a brief explanation.
SEM stand for Search Engine Marketing and is defined as the practice of buying paid search listings, different from SEO which seeks to obtain better free search listings.

Google Grants is a unique and free advertising programme designed for non-profit institutions or funds that have either been endorsed as such in Australia by the Commissioner of Taxation, or prescribed as charitable institutions in the Income Tax Assessment Regulations of 1997.

The programme has awarded AdWords advertising to hundreds of qualified non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.

An application is more likely to be successful if the applicant has a basic understanding of the Google AdWords programme and the Google Grants Programme Guidelines.

Google will ask the entity to provide sample keywords, ad copy and a brief statement about how the organisation will benefit from participating in the Google Grants programme.

After you have submitted the application online, the Google Grants committee (consisting of Google employees) will select award recipients.

It’s not easy to get an approval, but once the program starts to run the participant organization can see a huge increase in donations or volunteers.

If you know any organization you think would be benefited from this program, please ask them to contact me and I can help with the application.

Google grants link

Cheers
Lucio Dias Ribeiro