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Are you sure that your blog or website is working?
What was the last time you’ve monitored it?
Everyone know that content is the soul of the Internet and the importance to keep it refreshed, but you also need to look after your website basic functions to guarantee top usability.
It’s not uncommon to find marketeers spending money on online campaigns instead to fix the problems on their websites.
I’ve broken the check out list in 4 groups:
- General Issues - Property, Metadata, Content, velocity
- Quality - Content, broken links, navigation, efficiency, browser compability
- Accessibility - Manual and Automatic checkpoints
- Privacy - Data Collection, Tracking, 3rd party content.
Below you can find a “What-to-do” list taken from Bnet that helps you to monitor your website on a regular basis:
- Check the website from different locations - at least once a day to ensure that everything is working. Once a week test from different computers, browsers, access points, different times.
- Internet Content - create, edit and publish content on your website. Old content and incorrect should be removed. Set a weekly check up for content.
- Keywords, metatags, titles, description tags - You’ve set up your website 1,2 maybe 10 years ago, are your Metadata updated? Do they reflect your current business and mantra?
- Graphics and Pictures - Check on graphics and pics size and try to stick to the minimum file size. Avoid to slow down the user experience.
- WebPage Download Size - By default the size of a page including pics and graphics should be 35Kbytes to 70Kbytes, once the broadband grows the size will grow.
- Accessibility - Is your website useful for people with disabilities? Make sure that your website offers tools to help visitors.
- Monitor links, forms and other elements - Just check regularly, please! You can be losing traffic because of a broken link! Use one of the free link tester or online scan available on my tools
- WebSite logs - tracking who’s coming and what they are doing on your online channel trough your website logs can give you decisive information.
- Easy to move around - delete useless links, or useless pages, make the flow easy for your users.
- Privacy Issues - Make sure you are updated with your secure policies.
Cheers
Lucio Dias Ribeiro
