Learning how to use Search Engines – Part 1

This Post was published back in December. It’s been updated and republished.

Before go ahead with this 3 parts series I’d like to play Morpheus (Matrix) and ask if you’d like to take the blue pill or the red pill.

“You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes…. Remember, all I’m offering is the truth, nothing more”

Most people ask me how I’ve done to rank well for my main keywords as p.g. SEM Strategy, SEO Strategy, SEM Australia, SEM Expert Australia and Marketing Australia.

There’s no magic trick, it’s all about building up relationships (Thanks James for teaching it) and relevant content.

It’s true that along the way you will find some small shortcuts but nothing tricky, unless you want to get caught in a long run.

SEM and SEO is all about strategy and implementation.

Finding the right strategy for your goal, and being organized on implementation.

One of the best use of tactics is the art of understand Search Syntax.

If you understand it, if you know how and what to ask Google, Yahoo, Live, etc, your SEO and SEM efforts will be amazingly pulled up, giving you a massive competitive advantage.

On this 3 Parts guide I’ll explain how to dominate Search Engines, and to make a little bit fun at the end of the posts I’ll give you some Google Hacks (just for fun).

First, just to make sure you really understand what is Syntax let me explain.

When you type in a query, you can add words known as Syntax, also called operators;

These words tell Google/Yahoo/AOL/Live something specific, something different about the search you want to conduct.

Operators are great for honing results, easy as pie, and are the primary uncharted territory of the Google Underusers Territory.

To kick thing off let’s start with

Searching URL’S

The term “inurl” is an operator you can add on your search if you want to look for matches just on the URL’s

This operator searches solely URLs for your query words. No body text. No titles. Just URLs.

To use any Syntax, simply type the operator and a colon BEFORE each of your terms, and do NOT put spaces before or after the colon. For example, a search using the operator inurl should look like this:

inurl:sem

Or

inurl:”sem Australia”

Or

inurl:sem inurl:australia

Note , it never contains any spaces.

If your query is e.g., inurl:”Seo Australia” , Google automatically searches for variations like Seo.Australia ; and Seo-Australia – If you use space before or after the colon Google can’t read your query.

Why Do I want this search?

It is suitable for:

- domain’s name buying strategy.

- locate your competition for given tag.

- Tag/Keywords optimization based on keywords url based competition.

Now the fun…..

Copy and paste this query on Google search

“robots.txt” “disallow:” filetype:txt

It gives all pages that webmasters asked Google to not index, including Microsoft, BBC and The White House. Mind your click on the results

Cheers

Lucio Dias Ribeiro

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