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Continuing my post about “How to use Search engines” to improve you SEM and SEO, today I’m writing about Titles.

Titles are different from Url’s, and they’re handy to search when you want pages that really focus on your topic.

Lets say you are searching the subject “Australia Marketing ” and you want articles named after this tag, you can use the operator intitle like this:

intitle:”Australia Marketing”

or

intitle:Australia intitle:Marketing

The first example finds titles that contain both of your words. The second example finds titles that contain the exact phrase “Australia Marketing”.

A variation of this syntax,  allintitle, finds pages that have all your keywords or phrases in the title, in any order. Example:

allintitle:Australia Marketing

finds titles that contain both Australia and Marketing, without you to have to put an operator before each word.

BUT if you want to search only the body text of Web pages, ignoring links, Urls and titles?

Easy, use the intext operator to find a word that may crop up in millions of URls or links, like this:

intext:”SEO Australia”

or

intext: SEO intext:australia

Cheers

Lucio Dias Ribeiro

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