My last post about “Using Search Engines for SEM and SEO“, I wrote how to use Search for text and for Titles.
On this 3rd and last article you’ll learn how to Search for Anchor, URl’s and Cache.
- Searching anchors
Link anchor is the denomination for the words and pictures on a web page that serve as links to another page. Mostly, a link anchor is just what you think of as a link (a blue underlined word or phrase that describes a related linked page), but a lot of times an anchor turns up as a button or icon or image.
The inanchor operator searches for text in link anchors.
It’s a nifty way to get an idea of which or how many pages link to you subject.
- Searching within Site and Domains
The site operator lets you specify a site or domain you want to search. It makes a quick an handy search function for sites that don’t have a search feature.
Unlike the precious operators, the site syntax has two parts. first you have to attach a site name or domain name to site: And second you have to include the keywords or phrases you want to search for. Here a couple of examples:
site:marketingeasy.net “sem strategy”
site:about.com”sem strategy”
You can also use site to exclude a particular website from your search.
Ex: SEO -dmoz.org
- Searching Url’s
The inurl operator searches just URL’s for your query words. No body text. No titles. Just URL’s
- Cache
Google keeps a copy of each page as it records it. The cache operator lets you view Google’s last cached copy of a page, even if the page has moved from its original URL or changed completely. Use this query to analyze how often a link partner is crawled by Google also to identify if your inbound links for given webpage has been crawled or not.
The cache operator does pretty much the same thing as clicking one of the Cached links on a Googler results page, except that using the cache syntax doesn’t highlight your search terms on the cached page. also the cache syntax works only with TopLevel domain names (like marketingeasy.net), not with subdirectories (like marketingeasy.net/about)
Here it ’s a guide for Search Engine. Use it wisely and you can improve your SEM and SEO strategies.
Cheers
Lucio Dias Ribeiro
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