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Media Agencies Bulk Up on Search Marketing

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Has been some time since I’ve been talking to some friends about the movement from monsters advertising groups (as WPP, Interpublic, DDB) towards to massive take over of specialized categories (as Mystery Shopping, Media Buyers, Online agencies, etc).
It seems that this movement has begun.
Today The Advertising Age has published an article explaining some movements.

Media Agencies bulk up on Search Marketing – article

Good update…

Cheers
Lucio

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Lucio Dias Ribeiro
Lucio Ribeiro is The Online Circle's web strategist.

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One Response to “Media Agencies Bulk Up on Search Marketing”

  1. Fantastic article. SEO is definitely the way to go when it comes to pull marketing strategies.

    Posted by Rich12345 | June 16, 2009, 11:06 am

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