Now is official, according to the Site TechCrunch, Microsoft proposed a whooping $44.6 billion to buy Yahoo.
Reasons cited by Microsoft:
* To deliver superior value to both company’s shareholders and better choice and innovation to customers and industry partners.
* To jointly deliver a broad range of new experiences to customers that neither of us would have achieved on our own.
* To achieve scale economics while reaching R&D critical mass to deliver innovation breakthroughs
* To enable the industry to be well served by having more than one strong player, offering more value and real choice to advertisers, publishers and consumers.
* To create a more efficient company with synergies in four areas: scale economics driven by audience critical mass and increased value for advertisers; combined engineering talent to accelerate innovation; operational efficiencies through elimination of redundant cost; and the ability to innovate in emerging user experiences such as video and mobile
The truth:
* That’s the best bid from Microsoft to compete Google in a huge online(possible mobile)-advertise marketing.
Let’s remember that Microsoft lost a deal to Google in April 2007 to buy online-advertising specialist DoubleClick. This fact spurred Microsoft Chief Executive Steve Balmer to consider new big actions, including Facebook deal and now Yahoo!
In terms of SEO and CPC what does it change with an acquisition?
In short term nothing will change, at long term some say that probably Serp’s technology will be kept from yahoo and the CPC technology/development will be dictated by live/Microsoft technology.
Let’s wait it,
Cheers
Lucio Dias Ribeiro
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