• Tweet

• Tweet

Now and then I check my spam folder for a couple of reasons:

1) in case any expected email went missed there.

2) it gives me some ideas for keywords.

Scanning and deleting I found an interesting one about Persistence;

“Dear Lucio,

One of my favorite quotes is from Calvin Coolidge, the 30th President of the United States:

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘press on’ has solved and always will solve the problems of the human race”

And never was he more right than now, when in the middle of the worst economy in living memory, when conditions are dire enough to lead to talk of the Great Depression of the 1930s, business owners are battening down the hatches and just waiting to “ride out” the storm.

Waiting for this to end will kill your business. It will be a long, painful wait. It’s as simple as that. You have to be proactive and that proactivity will be driven by persistence.

Yet you’ll notice if you look around you, there are some businesses which are not only “getting by” in these difficult times but are actually growing. I have members of my Platinum personal consulting group who can’t cope with the number of leads coming into their business. All those who do well share the same characteristic: “persistence”.

There’s no doubt about it: Recession is here and we’re in the middle of it. And every day the media is showing you the worst of the worst. This can effect how you feel, day to day. The solution? A commitment to persistence.

And no one is pretending it’s easy. It takes a certain mettle to keep your doors open when business is hard to get. It’s tempting to give in, and let it all fall apart. That’s the easy way out though.

But you can be smart about it. Because YOU know all the marketing tips, strategies, and techniques I’ve shared with you… and you know they work. YOU know how business is a matter of finding out what people want rather than what they need, and then giving it to them.

You KNOW price is not an issue and it’s all about value. You KNOW how to do all this.

You know that if you turn your website into a lead-generation website rather than a ‘sales’ site you can improve your results by hundreds of per cent.
Yet it takes courage and fortitude to “do it all” when everyone else is doing the opposite. It’s hard to plug away with your marketing when everyone else is cutting back.

But, right now, this recession DOES represent a grand opportunity to anyone prepared to stand firm against fear, uncertainty and doubt. Advertising costs are at an all-time low, and all your competitors will have slashed their budgets and be running scared.

Your customers still have money and most still want what you have to sell… if only you can go that extra distance to show them the value in what you offer.
I’m not talking about positive thinking. We’re backing this up with solid, advanced Marketing and Internet Marketing strategies. But the thing that’s going to get you to IMPLEMENT these strategies when everyone else is moaning is persistence. It always pays off. Eventually when you hit that “sweet spot” in your marketing, you’ll find you’ve cracked it – and your business with grow and grow, regardless of the economy.”

I then received from Jeff Richardson a poem:

“When things go wrong as they sometimes will.
When the road you’re trudging seems all up hill.

When funds are low and the debts are high.
And you want to smile, but you have to sigh.

When care is pressing you down a bit.
Rest, if you must, but don’t you quit.

Life is queer with its twists and turns.
As everyone of us sometimes learns.

And many a failure turns about.
When he might have won had he stuck it out:

Don’t give up though the pace seems slow ?
You may succeed with another blow.

Success is failure turned inside out ?
The silver tint of the clouds of doubt

And you never can tell how close you are.
It may be near when it seems so far:

So stick to the fight when you?re hardest hit ?
It’s when things seem worst that you must not quit.

- Author unknown”

Cheers

Lucio Ribeiro

Be Sociable, Share!

• 

No related posts.