Del.icio.us, is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter in late 2003 and acquired by Yahoo! in 2005.
After It’s been acquired by Yahoo nothing has happened in terms of development what caused the founder of the website Joshua to left the company in frustration (June/2008).
Today they’ve announced their biggest change ever.
Let’s check what has been changed:
1) New Url – deli.icio.us now is delicious.com
2) New Design – cleaner, easier to browse
3) Search – They’ve completely overhauled their search engine to make it faster and more powerful. Searches used to take ages to return results; now they’re very quick. The new search engine is also smarter, and more social: you can search within one of your tags, another public user’s bookmarks, or your social network.
Did you read this? – faster and reliable search under another public users? It means search “favorites” from and to your competitors, search top online marketers bookmarks (can you imagine how valiable is to know What Seth Godin or Guy Kawazaki think is valuable to bookmark?).
The New search allows us to not only search our own bookmarks, but virtually any context in Delicious. For example, you can now search a bundle, a tag, your Network, or another person’s bookmarks from our handy search box in the header.
Does it ring a bell here? Can you see the potential for tags research? Keywords research? Brand? Customer Services? SEO?
Example: Search for BigPond returns the following Page
Brand: Clearly BigPond Brand means broadband, ISP, email, tesltra, internet and ->free (?!)
As you can see, in terms of branding, they are extremely connected with Tesltra brand.
You might say (Do’h – of course), but I’m not talking about business relationtionship, but Brand perception.
Does Bigpond want to be connected to the same brand, values and aspirations to Telstra Brand?
What about measuring your share of mind for non-direct response online ads?
Another good example is here with BigPond
2714 bookmars for a banner campaign, what’s the conclusion? Definitely great campaign and great share of heart.
Delicious has more than four million users and up to 150 million bookmarked URLs, it’s possible to get some SEO material out of this, but how?
Let’ see it.
Let’s assume you need and want to learn The basics of Online Marketing, more specifically SEO.
Using tag “Seo”
You search on Google, you will have exactly 248,000,000 results. Which one is The One?!
Same search on Delicious – 874 bookmarks tagged by savy and heavy online users with a free and organized popularity index.
Which one is better?
Try another search using “submit your blog”
Google – 1,470,00 dispersed results
Delicious – 10 specific ranked results
Proof me wrong, but Delicious is worth a try.
Cheers
Lucio Ribeiro
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