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It’s been officially announced that the changes at AdWords formula has taken place.

Yesterday I wrote about the new formula that Google will use to place top advertisers.

The degree to which your clicks and CPCs may be impacted will depend on a number of factors, so it’s difficult to say today how much of a difference can be expected.

Therefore, rather than making adjustments now based on assumptions, you may want to monitor your account as-is for the next few days or weeks to see how much of a true impact the improved formula will have.

My tips:

1)- Review your account – prioritizing the Max CPC,

2)- Redefine your goals based on your previous experience:

a) Do you need more clicks? Focus on keywords and sites.

b) Do you want to increase CTR? Focus on ad quality. Attract more clicks by refining your ads, and eliminate extra impressions by choosing highly targeted keywords and sites and using negative keywords.

c) Improve ROI – do you have landing pages matching your campaigns? Point users to the right landing page.

3)- Google offers a Free campaign Optimization under request, access AdWords Help Center.

Good Luck,

Lucio Dias Ribeiro

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