We all know social media is on the rise, but just how much did it grow in Australia during 2009? comScore found that it jumped 29 per cent from 2008-2009. An enormous growth, and is a real indicator to marketers and advertisers out there to jump on board if they don’t want to miss out on a huge market.
Social networking users are also a great market to target because they make up 90 percent of the audience base for the top Internet properties in Australia. So apart from just being present on social networking sites, these users are everywhere on the Internet.
As you’d expect Facebook’s growth did not stop, and the biggest percentage growth was from Twitter.
Anyone in social media would expect both these things, and if the stats showed anything different, some serious questions would be asked.
To put it simply for you, here’s a table of the basic statistics of total unique visitors for the top 10 social media sites in Australia.
Top Social Networking Sites of 2009 for Australia
Total Unique Visitors (000)
June 08
June 09
% Change
Total Internet Audience
11,044
12,386
12
Total Social Networking
6,862
8,857
29
Facebook
3,125
6,102
95
Myspace
3,369
3,530
5
Windows Live Profile
N/A
1,962
N/A
Bebo
1,627
1,475
-9
Twitter
13
800
6,122
Deviantart
259
505
95
Digg
329
494
50
Tagged
246
475
93
Buzznet
269
409
52
Orkut
36
252
60
As you can see Twitter had enormous growth with a percentage change from 2008 to 2009 of 6,122!
Granted, Twitter was only a fairly small, insignificant player in the social media networking platforms in 2008 in Australia – but now it clearly has presence. I believe Twitter will continue to grow in Australia in 2010 as more and more people become familiar with it, and realise it’s a great tool for business, networking and keeping up-to-date with everything that you’re interested in.
3 out of 4 Australians Visited a Social Networking Site in June/2009.[click to continue…]
Breaking up relationships using online channels is a phenomenon that is growing, according to research by International Association for Relationship Research (IARR), with increasing numbers of people preferring to use e-mail, social networks on the Internet and SMS to end relationships with their partners.
More than 34% of the 5,000 americans who participated in the survey said they had ended the relationship by e-mail, 13% had changed their status on Facebook without notifying partners and 6% had unilaterally announced the news on Twitter.
Only 2% ended the relationship by text messages from mobile.
The rest had broken the outdated way through conversation face-to-face (38%) and telephone (8%).
“Finishing a relationship using online channels will become more common,” says Sean Wood, director of marketing service relationships DateTheUk for which the research was conducted. “It’s usually easier, faster and avoid any misunderstanding.”
Bing, Microsoft’s Search Engine, has expanded its market share in US for the eighth straight month, according to research by comScore on Wednesday (10/01/2010).
The participation of Bing grew to 11.3% in January, from 10.7% in December, according to comScore data, while then search partner Yahoo! fell from 17.3% to 17% in January.
Google already has increased the market share of 65.4% to 65.7%.
Ask.com grew 3.7% to 3.8% while AOL has dropped from 2.7% to 2.6%.
Yahoo lost 3% of share market
In December was the eighth consecutive month of modest gains of Bing in the search market.
Microsoft showed the tool in June/2009 – accompanied by a campaign of $ 100 million whose goal was to butt head the leader Google.
Competitors (Google and Bing) have focused on improving the results of search for mobile devices, and the incorporation of real-time content from popular social networking sites like Twitter and Facebook in the search results (also called Social Search).
In the online marketing world, a lot of time and resources are spent buying media, tracking campaigns, working on SEO, installing and customizing Web analytics software to properly track all online marketing activities.
However one of most important steps is most of the time forgotten – Landing pages.
This “little” detail may be the main reason you are losing money on your campaigns.
One of the most underutilised tactics in Internet Marketing is landing pages.
Landing pages have been discussed since Internet marketing started with emails and display ads. Unfortunately, it’s one of those things that people talk about and write about more than they actually do. [click to continue…]
