Marketingeasy

I’ve been discussing this with some friends. Is SEO as we known coming to an end?

This has been dividing opinions with both sides giving passionate reasons to believe on them.

Personally I say Yes, SEO as we known will be soon dead.

SEO in essence was born to help separate good and bad content or even better, to separate what Google allows or not. Google being the ultimate Search engine sometimes play the dumb due to SEO tricks.

Now we’ve got all that crap websites ranking really well because of SEO tricks and it just makes Google to look stupid (just try search for “viagra” and you’ll see .edu and blogspot selling the magic pill).

And users think, maybe they are not that good in what they are doing, and this is exactly what Google doesn’t want you to think. The moment users start to compare Google and other search engines is the moment The big G it might lose followers.

All the stories about paid links is another concern. Google started long fight against paid links, understandable, but is an egg/chicken situation here. Do you really believe that something like “john Chow” deletion can happen to a big massive company?

I explain, John Chow was/is a well-known link-exchanger and he was banished from Google results because of this. My point here is, If Telstra (example) start buying links and Google finds out what will happen? Will them be banned from results?

If my mother searches for Telstra and do not find on google and she jumps to yahoo and find, who is playing silly?

I mean, SEO is not evil but is not an angel, SEO has helped the big G to become THE big G, but is not longer required.

If you come this far reading this post, allow yourself another 2 minutes and read Shoemoney’ post here.

Cheers

Lucio Dias Ribeiro

Are you one of that users who use the same password for every website you register with? If your answer is Yes you better read Ilia’s post on his Exposed SEO.

Great Post.

Unfortunately cheating is a common practice on the Internet. There are 2 outcomes from this:

1) Bad guys cost us high money

2) Cheating/Bad behaviour damage the experience of good people.

That’s why good SEO, SEM, Online marketing professionals should have as a moral obligation to spread the word about this sort of scam. As Seth Godin said “Marketers are responsible for the side effects their products cause”.

Cheers

Lucio Dias Ribeiro

Yahoo!7 is seeking to build up a new network of advertising partners in categories such as automotive, travel, technology and lifestyle, and has signed a partnership with online technology company Digital Niche to achieve this.

The network, called the Yahoo!7 Publisher Network, is a global first for Yahoo! its Australian office claimed. Yahoo!7, using Digital Niche technology to optimize its online advertising network, will seek to sign up partners in the vertical markets mentioned above. However, the network will not be a blind network (where advertisers are not told prior where there ad will appear) but will give advertisers full visibility and the choice to use premium publishers in the network.

Yahoo!7 has signed up Land Rover, Rexnet and Oz Honda to its automotive category already, and is looking to build on these sites in the other categories of travel, technology, finance and lifestyle.

Markus Barnikel, head of strategic partnerships at Yahoo!7, said: “Yahoo!7 is committed to building Australia’s largest and most sought after publisher network, and we’re creating a unique form for advertisers to connect with their consumers, through delivery of premium inventory with diverse publisher categories.”

Digital Niche managing director Damian Cook said: “We have created vertical categories for advertisers to choose the most appropriate publishers.”

From: bandt

Cheers
Lucio Dias Ribeiro

Compared to the movies and music, literature is still far behind on the their way on Web2.0- there are some texts available but without any advantage compared to the paper (and for me is far less comfortable to read).

It was to try to move the books segment and to create a digital literature that could use the possibilities of the new media that the British publisher Penguin joined the company Digital Six to Start the project “We Tell Stories” (wetellstories.co.uk).

The idea was to get six books and famous authors to re-create those book’s stories exclusively online, supported by digital tools-that is, something impossible on paper.

The result has been published over six weeks at the project’s site and is available free.

Google Maps

The first story recreated it was one of the most innovative: an adaptation from Charles Cumming’s “The 39 Steps” by the Australian author John Buchan. Web 2.0? He wrote it using Google Maps . The results are fantastic.

“The style of the book, full of action and suspense and with changes in its frame, was ideal for the web,” said Cumming.

“I think people have a very short attention when they are reading online, so there is much movement in history, scenes from outside and relatively little psychological or emotional content.”

The English Toby Litt, in his turn, used blogs, text and photos (such as Flickr) to tell a story of ghosts, “Slice”, which readers could follow as the characters went posting in a daily basis in their blogs - it was even possible to send an e-mail to the characters.

Writing in Real Time

The idea of narrative in real time was taken to the extreme by the couple Nicci Gerrard and Sean French. They are writing as double and signing as Nicci French: its history was inspired by “Thérèse Raquin,” by Émile Zola.

It’s been produced live, daily. The writing it’s been happening this week, it’s started Monday 7Th and will go until Friday 11Th April 2008, here.

I’m always wondering what’s coming next. This is a great example of a phenomenal use of online tools to reinvent a model.

The web has long been hailed as the next great marketing frontier for entrepreneurs.

Things that change

…are more interesting than those that don’t

Cheers

Lucio Dias Ribeiro

On their series about online security, Google Official Blog published a list with ways to avoid getting hooked on phishing.

Good but long post. Below a three bullets points summarized:

1. Don’t reply emails with your informations
2. Don’t click on links from your emails. Type the website address on your browser directly.
3. Don’t believe in great deals. If it’s too good to be true probably it’s.

Short for “be smart”.

On their post - Google, says you should look for signs as “https” or the padlock icon, I tell this belongs to the past, thats the easiest thing to fraud and  you should NOT rely just on it.

Full post here

Cheers

Lucio Dias Ribeiro

Great lesson of integrated marketing marketing here.

Jim Killeen, an actor from Los Angeles, just did what everyone else already did, He searched his name on Google.

Found homonyms and decided to contact few of them.

He transformed everything in a documentary called - Google Me - released last Friday 25Th on YouTube.  Jim met and interviewed the other 6 Jim Killeens  - a priest in Ireland, an traffic engineer in Scotland, an Australian Executive, and 3 more in EUA.

Watch the Trailer googlemethemovie.

Cheers

Lucio

Perhaps we need something to ease the grind of the start of the week - it could explain why online shoppers are most likely to buy on Monday.

Also more women decide go online for their shoppings, making up a total of 56.81% against 47,3% of before.

The most popular online products in Australia are:

1) Nintendo Wii

2) External Hard Drives

3) Digital Cameras

4) Perfume

5) Mobile Phones

6) Printers

7) Camera Accessories

TV sets

Cheers

Lucio

Nine out of every 10 emails sent in the first quarter of 2008 were spam.

Security experts Sophos uncovered 23,300 spam related web pages a day in the first three months of the year, or the equivalent of one every three seconds.

These pages are built using top trends-keywords-searches as example: “Miley Cyrus naked pictures”, “txn”, “Jennifer Hawkins”, Viagra, etc.

Between January and March, Australia ranked 34th in its contribution to the world’s spam.

US computers topped the list with 15.4 per cent of the world’s spam and China was no. 2 on the list with 7.4 per cent.
The world’s worst Spam Haven countries today are:

The 10 Worst Spam Origin Countries

April 2008
Rank     Country         Number of Current Known Spam Issues
1   United States             1549
2   China                             457
3   Russian Federation     283
4   United Kingdom          208
5   South Korea                 191
6   Germany                      190
7   Japan                             160
8   France                           158
9   Canada                          126
10 India                              124

Cheers

Lucio Dias Ribeiro

The Internet 2.0 has the unique ability to connect any user with any other user, according to any quality possible — relationships, beliefs, viewpoints, goals, problems, identity, or interests.

Minority groups (and I’m not just talking about race) inside their own world that may have been ignored by traditional media have come together online to share information, support each other, organize events and show their talent.

The website BootB is taking advantage of it. They are an on-line marketplace for creative pitches that provides Clients (Builders) with opportunity to publish their Briefs and gives opportunity to Executors/Users (Creators) from all over the world to publish their Solutions to these Briefs. When the Deadline of the Brief has come, a Clients choose the winner, who gets the Budget (90% of Purchase Price).

In simple words, Brand publish online what type of marketing campaign they need, you create your campaign, upload it and/if they client decides for your material you get paid. Simple online marketing pitch.

All pitches are done under the categories:

• Branding
• Concepting
• Producting
• Advertising
• Public Relation
• Promotion
• Copy Writing
• Designing
• Video-Picturing
• Décoring

Some Big Brands as Peugeout, Lego and Unicef are already on board using the model.

Check them here

Cheers

Lucio Dias Ribeiro

SMS Premium Messages (Love predictions, Love Calculators, Horoscopes, Perfect Match, etc…) is a damn competitive arena. These guys are top spenders on online advertising. They also are “aces” when comes to new ways to approach new consumers.

It wasn’t that competitive at 3 or 4 years ago. Back then they had a whole new world full of famish consumers keen to join their services. SMS companies had massive ROIs.

But now the history has changed, the levels aren’t the same, ROI is significantly lower, marketplaces networks are avoiding them, and customers are costing much more.

What happened?

The same it’ll happen to any other industry:

1) Human Beings have shorter time to spend with you - More noise less attention

2) Human Beings have a limited amount of money - People cant buy everything, they need to make choices

3) More products offered, less money to go around - Everytime you buy a Coke you don’t buy a Pepsi. As Seth Godin says “As the number of companies offering products increases, and as the number of products each company offers multiplies, it’s inevitable that there will be more losers than winners.”

4) More Competition = > A need to capture more attention = > Increase spending - Basically, if you spend less money than your competitors in a competitive scenario it’ll lead a decrease in sales.

5) Increase in marketing exposure costs more money

6) More money spent leads to one of these two choices:

a) upgrade your final price

b) spend even more.

Cheers

Lucio Dias Ribeiro

By the way, picture above is from Matt Skull’s FlickR collection