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Continuing on my post about Paradox of choices where I said choosing well is difficult nowadays and a wrong choice may make us suffer.

In a past life when I worked in direct marketing my director would say to me that buyers have “post sales” feelings, and these feelings are:

1. adaptation,
2. regret,
3. missed opportunities,
4. raised expectations, and
5. feelings of inadequacy (comparing to others).

Some call this Post Purchase Dissonance.

Now try to figure out these feeling towards your website or blog.

Also try to figure out how important are “branded” blogs, as Pro “Darren” Blogger (for new bloggers) or Seth Godin (online marketing) or Search Engine Land (SEO and SEM).

These blogs are the natural cause for your feed counter not growing as it used to.

Users have no time to compare content to get the best of the online world. With fewer choices in the past your website/blog could have had some peaks in traffic and subscribers but not anymore (attention please, I’m not treating exceptions as rule).

But why do subscribers keep returning to these bloggers?

First, great content.

Second, far too many choices to pick from.

And third, lack of time.

LISTS

That’s why people love lists, rankings etc.

It saves them time deciding, and covers their frustration in making the wrong decision.

Also helps them with the idea that they are following the crowd <-this is really important for product managers, product developers and account managers-> so, any chance of failure is reduced by the feeling of “I’m doing what they are doing” or ” I’m doing what the world is doing”.

In the October Edition of BandT Magazine a list was published with the top 50 Ozzie bloggers compiled by Mr. Julian Cole.

How much of relief is this list for ones?

The choice is ready.

Cheers

Lucio Ribeiro

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