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Consumer Goods (FMCG and CPG) Digital marketing campaign

Pepsi MAX | Viral Video | Consumer Goods (FMCG and CPG) Digital Marketing Campaign

Viral Video Case

Jeff Gordon is an American professional stock car racing driver. He’s also the feature of a funny viral YouTube video by Pepsi MAX.

It seems that the video is fake but nonetheless it’s quite entertaining and has given Pepsi over 35 million views on YouTube.

The video shows a disguised Jeff Gordon taking an unsuspecting car salesman on the test drive of his life.

Is product placement in viral videos the next step for brands? What do you think?



Lucio Ribeiro is Online Circle Digital’s lead strategist. You can find him at @lucio_ribeiro, or

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